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Updated by Caitlyn Davis on Jan 27, 2021
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The Benefits of Tracking Social Media Metrics

Have you ever wondered "WHAT" exactly is the use of analytics and followers tracking tools?
Here are the benefits of Tracking Social Media Metrics I discovered
and how they can help you.

1

Performance Tracking

Performance Tracking

Keeping a track of followers growth rate can help you know better "How you are actually performing" and How your followers are responding to it, if your reach and followers are increasing that means you are doing great but if it has decreased you need to change your strategies.

2

Improved Performance

Improved Performance

On tracking followers growth you will know if you are lacking in your strategies or how you can improve more.
For Example - If your posts are not performing well or your followers count isn't increasing you will know you need to change your strategies and improve more.

If your reach has increased with followers count you will know that you are doing great and what kind of content you should keep on posting.

3

Understand your followers

Understand your followers

Analytics tools help you analyze your followers behavior better and work on them.

4

Maintain Enagement Rate

Maintain Enagement Rate

As we all know the importance of Engagement rate.

Those who don't know what it is? *Engagement rate - *The engagement rate is a metric often used to track how engaged your audience is with your content and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments, and social sharing.

With the help of analytics tools, you can track how actively your audience is performing and keep track of Engagement Rate

5

Dropped Engagement Rate - Inactive followers

Dropped Engagement Rate - Inactive followers

As we discussed above what is the Engagement rate, how it is important, and tracking it. But what if the Engagement rate drops suddenly? How will you fix it?

The first reason for the low engagement rate is - "Inactive followers or Ghost followers.

Inactive/Ghost followers are the followers which don't like, comment or share your posts. Basically, they don't engage with your content at all causing your engagement rate to decrease.

With the help of Followers tracking tool, you can identify such inactive followers and get rid of them.

6

Dropped Engagement Rate - Fake followers

Dropped Engagement Rate - Fake followers

The second main reason for dropped engagement rate is - "Fake Followers"

What are fake followers? Fake followers are usually robot or inactive accounts, so there are not genuinely interested in your business. Neither they will look at your posts or respond nor they will buy your suggestion. In short, they are not a "real person".

There are fake followers audit tools present which let you identify these fake followers and you can easily get rid of them.

Don't worry we are going to tell you about the best tools to identify fake followers

7

Track and Identify Unfollowers

Track and Identify Unfollowers

As growing followers is important so is "tracking unfollowers is important too!"

Track unfollowers helps you identify days with more followers losses and analyze the reason "WHY?"

You can also identify who unfollowed you and unfollow them back (if you are following them). Clean your account of unfollowers ;)

8

Identify your followers

Identify your followers

Identify your "Most Popular follower/ Followers with most followers"

Also, get detailed information of all followers like - how old their account is, the total number of tweets, total number of followers, total number of following, etc.

9

Track your Competitor's Performance

Track your Competitor's Performance

Get insights into your competitor's metrics and followers details, this will help you compare your performance with them and get details about their followers.

10

How to Get Started with Social Media Tracking?

How to Get Started with Social Media Tracking?

It's simple.

Just find the most suitable - followers tracking tool for you and sign up there. Use it daily to track your followers

If you ask us which one to use we will suggest you - Followeraudit.

Why?

Followeraudit will provide you with all the features mentioned above like - identifying fake and inactive followers, tracking followers growth and unfollowers, a detailed followers analytics with a feature of tracking competitors too! :)

Go ahead with what tracking tool suitable for you the most but should have the most features in it.