Art Marketing

From our series on ART MARKETING. In last week's Art Marketing blog, we talked about the concept of the sales funnel. We provided you with several working models of sales funnel behaviour, and we at the Social Art Movement argued that, due to the behaviour of the funnel, a more appropriate metaphor would be a tornado.

From our series on ART MARKETING. There are lots of big, business-y terms that you no doubt have avoided for your entire art career, and wish to avoid indefinitely. Business people sound ridiculous sometimes, don't they? They say things like 'go to market strategy' and 'synergy' all the time, and let's be honest, half of those times they don't really mean them.

From our series on ART MARKETING. So we've talked about the sales funnel in recent blog posts, and why it's a useful tool to have at your disposal as an artist starting your own business. We then talked about filling up your funnel, and why you should do it.

From our series on ART MARKETING. In last week's Art Marketing blog, we talked about the concept of the sales funnel. Then we talked about the step-by-step process of converting potential customers, or leads, that go into the sales funnel at the top into customers that come out at the bottom, and how these conversion events take place.

From our series on ART MARKETING. New artists usually have little to no idea of how to price an art work, especially when they have an emotional attachment to their art. There are multiple ways to price a piece, and so also there is a wide range of pricing.

From our series on ART BRANDING. In our last article, What is a Brand?, we talked about connecting your name and work with a feeling, so that art collectors and buyers will feel this feeling when they think about you. The next step, we think, is to decide on what feeling you'd like to be associated with.

all because of the internet. I was recently reading this New York Times slideshow about artisans marketing their work online, and I was reminded that the internet has become a perfect resource for artists to do some cheap, effective marketing. Of course, there's no replacement for good ol' fashioned corporate branding.

From our series on ART BRANDING. Brands are everywhere. From our morning coffee to our preferred search engine to our favourite clothing store, they play a big part in how we make decisions as consumers and how we perform and accomplish tasks in our daily lives.

"A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power" - Martin Tracy The 4 th article of the series 'How to create a marketing plan' is dedicated to the definition of marketing strategy. The objectives are set; it is now necessary to define how you will get there.

The 5 th article of the series 'How to create a marketing plan' is dedicated to the definition of marketing tactics. You have defined your objective(s) and a strategy. You now need to decide how you are going to use the available toolkit to get there with a single objective in mind: attract and retain customers / art lovers.

"Much of the art pricing has a lot in common with the pile of manure behind my neighbor's horse barn. I am a flower gardener so the stuff has value to me. If it's refined and packaged well it might bring $5 a bag.