Printing4u
In the process of catalog printing, we will encounter various problems. Do you know which details in the printing process require your attention?
1.The first is ink issue
What needs attention on the ink is the thickness and area. Because the thickness and area of the ink will directly affect the quality of the product during the catalog printing process. If the print area is too large or too much will result in the use of printed materials such as blistering phenomenon, which will directly affect the reputation and image of the enterprise, so the amount of ink should be controlled within 2-3μm.
2.Secondly is the packaging printing inks
In product packaging, printing and film-coated products, fast-fixing gloss offset printing inks should be used, because the connecting materials of this ink are synthetic resins, dry vegetable oils, high-boiling kerosene, etc. This kind of material is the most ideal product for laminating, and you must not affect your image just because it is cheap for a while.
3.The problem caused by dryness is also considered
Drying is a relatively important issue in product packaging and printing. There are many factors that affect drying. It can be the type of ink, the amount of desiccant, the structure of the paper, and the temperature and humidity of the workshop environment. These issues must be considered clearly when drying.
4.Finally, dusting issue.
Powder spraying is likely to cause the problem of sticking on the back of the printed product paper. This requires effective control of the amount of powder sprayed, and it is best to use as little as possible while ensuring that it is not sticky.
Different types of business catalog printing can bring very good marketing effects for enterprises and play a very important role in the long-term development of enterprises. Today, chinaprinting4u will introduce you to the paper question frequently asked by customers: "What kind of paper is better for business catalog printing?"
The most commonly used paper for corporate catalog printing is double copper, commonly known as copperplate paper. The commonly used weights are 105 grams, 128 grams, 157 grams, 200 grams, 250 grams, and 300 grams of double copper. Coated paper is a flat paper. Some other papers are also used, such as matte paper, double offset paper, pearl paper, sulfuric acid paper, and other specialty papers.
The most common thicknesses of the paper for the cover and inner pages of the catalog printing in China are:
1.Use 157 grams of coated paper for the cover, 128 grams of coated paper for the inner pages.
2.200 grams of coated paper for the cover, 157 grams of coated paper for the inner pages.
3.Use 250 grams of coated paper for the cover, 200 grams of coated paper for the inner pages.
4.300 grams of coated paper for the cover, 250 grams of coated paper for the inner pages.
Most of the business catalog printing uses dumb film, and there is also light film. The specifics can be determined according to the cover design situation and the customer's own preferences.
If the business catalog is relatively thick, most customers will choose to use offset paper printing. Generally, the basis weight of offset paper is between 70 grams and 100 grams, and the printing companies in China can set it according to customer needs. Among them, 70-120 grams of double offset paper is the most widely used.
Coated paper, matte paper, and offset paper are mostly used in corporate catalog printing, product catalog printing, and magazine printing.
In addition to coated paper, matte paper is also a good choice for catalog printing. As the market becomes more and more competitive, catalog printing with double copper, matte powder, or offset paper cannot meet the requirements of all companies.
A corporate printing catalog requires not only good printing colors but also catalog printing quality and feel. Some customers choose some special papers to print catalog. In terms of paper selection, some catalog printing company in China only recommends paper based on experience. If the customer has a clear request for paper, it may as well directly propose it to the professional book printing companies in China, such as chinaprinting4u.com, you can get your book printing online quote as per your request by their prompt and professional sales team
2.Use different printing materials to enrich your children's book printing
The printing materials for children's book printing in China are still mainly paper. In addition, printing materials such as fabrics, plastics, wood, and chemical fibers are also widely used.
Paper-based printing materials are mainly offset paper, coated paper, and light paper because this type of paper has many advantages: high smoothness, good whiteness, strong water resistance, uniform ink absorption. Most of the children's book printing in China is printed with exquisite pictures, which can not only attract children to read the children's book, but also help children understand the fun of the story.
3.Use a variety of book printing processes
At present, most of the common book printing in China is printed by the offset printing processes, such as ordinary storybooks and picture books. Because the lithographic offset printing process is mature, the printing quality is exquisite, and the cost of mass printing will below.
The printing quality of flexographic printing is now close to the level of offset printing, and its application in books is more common in the United States. Since flexographic printing uses water-based inks, it is known as an environmentally friendly printing method and will replace part of offset printing in the future.
4.Make your children's book design funny
The production of children's book printing and periodicals is also rich and changeable in format. The small ones are big but the palms, and the large ones sometimes even exceed half a newspaper. Due to the different ratios of length and width, there is a difference between horizontal and vertical format.
The world’s earliest mini-format children’s book printing is undoubted "The Tale of Peter Rabbit" by Beatrix Potter. She especially likes mini-format children’s book printing. She said that the small size of 14.5cm11cm is designed to meet It is designed for children's hands because it just allows children to read in their hands.
But Robert McCloskey has a special liking for large-format children’s book printing. The format size of his "Make Way for Ducklings" and others are all about 31cm24cm. The huge picture gives people a strong visual impact, not only is the scene grand and magnificent, but it also brings us an immersive sense of presence. When you look at this bird's-eye view of the wild duck couple flying over Boston, you can see not only the people, statues, and the endless stream of cars below, but also a traffic policeman waving a small flag. The viewer seems to be flying with the wild duck couple, with the sound of hunting wind in their ears...
In general, the printing of children's book with unique ingenuity, which not only disseminate knowledge to children and young people but also enriches their childhood lives.
If a designer doesn't know enough about the printing process, then the work will be greatly reduced after book printing reality. Today I have compiled a complete basic knowledge of book printing for you, and I hope it will be helpful to you.
First introduce the four book printing methods. It is very important to choose the most suitable method according to the book printing medium.
Lithography:
The biggest feature of lithography is that the print (the part that adheres to the ink) and the non-print are on the same plane. The mainstream of lithographic printing is to print the ink on the blanket cylinder, and then use the pressure cylinder to print on the paper. Because the printing plate will not directly contact the paper, the ink will not bloom, so it is very suitable for high-quality book printing in China. Even if the paper is not smooth, there is a chance to overcome the poor, and it is easier to make a plate made of aluminum metal plate.
Gravure Printing:
Gravure printing is a printing method in which ink is filled into the lower gravure pattern. Gravure printing can present a delicate layering, which is very suitable for printing photos. At the same time, the ink dries quickly after printing, so it is also suitable for a large number of color magazines printing, and hardcover book printing in China.
Screen Printing:
Screen printing is a method of hollowing out the print on the printing plate and allowing the ink to transfer through the mesh. When the substrate is made of glass, metal, plastic and other materials, or curved surfaces such as bottle-shaped, can-shaped, or special printing needs such as floating effects, screen printing is mostly used.
Toppan Printing:
Toppan Printing is a printing method in which the ink on the printing plate is directly printed on the paper by pressing the ink with the raised print. Since the printing plate directly touches the paper, it can leave dents or thick ink edges, giving a strong and powerful impression. It is also often used on matte paper such as comics and magazines, or hardcover book printing in China.
For book printing in China, eco-friendly printing refers to a printing method that uses environmentally friendly materials and processes, produces less pollution during the printing process, saves resources and energy, and is easy to recycle after the printed matter is discarded, can be naturally degraded, and has a small impact on the ecological environment.
For the book printers in China, eco-friendly printing requires that the Chinese book printing process should be coordinated with the environment, including the use of environmentally friendly printing materials, a clean printing production process, the safety of printed materials to users, and the recycling and recycling of printed materials. That is, the entire life cycle of printed matter from raw material selection, production, use, and recycling should meet environmental protection requirements.
What are the characteristics of eco-friendly printing?
Reduction and moderation, non-toxic and harmless, pollution-free are the three main characteristics of eco-friendly in Chinese printing.
Reduction and moderation:
In Chinese book printing processes, reduction and moderation refer to moderate in book printing with the least amount and the most simplified process under the conditions of meeting the functions of information identification, protection, convenience, and sales.
Non-toxic and harmless:
Non-toxic and harmless means that the printing book materials should not contain toxic substances. Or the content of toxic substances should be controlled below the relevant standards.
Pollution-free:
Pollution-free means that during the entire life cycle of printed books, there should be no pollution or pollution to the environment. That is, from choicing the book printing materials, book printing processing, and the whole production process from use, waste recycling and regeneration to final disposal should not cause public hazards to humans and the environment.
What are the requirements for book printing materials in Chinese eco-friendly printing?
1.Eco-friendly printing requires water-based or light-curing glazing oil.
2.Eco-friendly printing requires plant powder spraying.
3.Eco-friendly printing requires water-based film-coating adhesive for instant coating film adhesive.
4.Eco-friendly printing requires that the ink, varnish, blanket, and adhesive must not be added with 6 kinds of phthalates.
5.The limit for cyclohexanone in the limit of harmful substances in eco-friendly printing products is ≤1.0mg/㎡.
6.Eco-friendly printing puts forward limit requirements for 24 kinds of toxic and hazardous substances contained in printed matter: mainly including 8 kinds of soluble elements and 16 kinds of volatile organic compounds remaining on printed matter.
7.The amount of alcohol added in the fountain solution used in printing book activities should be ≤5%.
8.In the limit of harmful substances in lithographic book printing, xylene is required to be ≤0.25mg/㎡.
9.Recycled paper is paper produced by processing waste paper as raw material, shredding, decolorizing and pulping, and then processed through a variety of complex processes.
The environmentally friendly printing industry chain mainly includes the environmentally friendly printing in the printing materials, printing graphic design, green plate-making technology, green printing technology, green post-press processing technology, environmentally friendly printing equipment, printed matter recycling and regeneration, etc. Through the implementation of environmentally friendly printing, the entire supply chain system including printing materials, processing, application and consumption can enter a virtuous circle.
Catalog printing is not uncommon in our lives. Many companies use catalog to promote and introduce products. The unique catalog can really leave a different feeling. But what I want to tell you is that before doing catalog printing in China, you might as well learn about the catalog printing process in advance to facilitate your selection of the book printing companies in China. Let's take a look together below.
The production of catalog printing in China will be different from other types of printing products. Since most of the catalog printing products require color and image processing, the steps and processes of catalog printing in China will be compared with other printing products. It is relatively complicated. So, what are the main steps of the process and production steps of catalog printing in China?
1.Catalog design
Catalog design is the first step for catalog printing in China, and it is also the link for basic positioning of catalog. This process includes what type of production is required for catalog and how to achieve user needs and goals. In this link, catalog printing will get a complete positioning.
2.Standard edition of catalog
In standard edition, the catalog design will accurately input the concepts and drafts of the initial design of the catalog printing into the computer's printing system, handle the corresponding relationship between pictures and texts, complete catalog scanning and other tasks, and carry out the pre-printing plate making. In this process, catalog printing products have basically taken shape.
3.Catalog proofreading and catalog printing
After the plate-making process is completed, the corresponding technicians in book printing companies in China will generally conduct better proofreading and review. If it is correct, it can proceed to catalog printing in China. After the catalog printing is completed, the printed catalog becomes the finished catalog, and the printed catalog can be used to your company's catalog marketing.
When writers publish their books, they will choose to hardcover book printing in China. But many people will ask, why don’t writers choose the cheaper softcover book printing for their books to save the printing costs and the bookselling prices? Instead of the hardcover book printing with higher book printing prices? What is the difference between the softcover book and hardcover printing in China?
First of all, the cost of hardcover book printing in China is low and the technology is advanced. Many book printing companies in China provide affordable hardcover book printing prices. Before printing books, writers can shop around, or compare book printing China online quote for their hardcover book printing, and choose reliable book printing companies in China.
In the eyes of readers, the book printing on hardcover has the best reading experience and the best quality. Moreover, hardcover books are the favorite of book collectors. Its exquisite hardcover book printing method makes the books beautiful and has collection value, suitable for collecting or giving away. The book cover with hardback binding in the hardcover book printing process and the book printing paper of the inner pages are also of higher quality.
If you are a writer who intends to publish a book in hardcover book printing China, you need to know 3 points to pay attention to when publishing a hardcover book:
1.Book printing:
Your book printing design must be according to the hardcover book printing in China requirements. In fact, the content of hardcover book printing and softcover book printing has indeed not changed. The collection value of hardcover books is mainly reflected in your hardcover book printing. The hardcover book uses an exquisite cover design and adds many book printing techniques. In general, the value of hardcover book printing is mainly shown in the details of the book printing process.
2.Book appearance:
There is a big difference in appearance between softcover books and hardcover books. In book printing, the softcover book uses ordinary paper, while the hardcover book uses a hardcover. It means that you can see at a glance even if you just look at the form, which one is a softcover book and which is a hardcover book? Therefore, the appearance of the book must be well designed. When the appearance of the book is good, it will be of great help to the later sales.
3.Book feel:
For hardcover book printing in China, the quality of the internal paper is very good. When you touch it, you obviously feel that it feels different, not cheap paper. Of course, it does not mean that the quality of the touch is particularly good, and it must be suitable for your work. Because some works have a lot of times, then he can't use too thick paper, otherwise, the book looks particularly heavy, so specific It depends on whether the content is suitable for hardcover book printing.
Which paper is good for book printing? According to different book printing, book printing companies in China will recommend customers to use different paper.
The Hardcover Book Printing in China:
Generally speaking, the hardcover is usually chosen for photo book printing and coffee table book printing.
The coated paper is made by inserting a layer of white paper on the base paper and calendering it. The paper has a smooth surface, high whiteness, low flexibility, and good ink absorption and acceptance. Mainly used for the covers and illustrations of photo book printing in China, or used for the coffee table book of the hardcover book printing in China.
The double-sided coated paper is smooth and white on both sides, with good gloss and high opacity. After color printing in book printing processes, the pattern effect is bright and the color level is good, and it is suitable for color printing in photo book printing in China, or the coffee table book of the hardcover printing in China. After book printing in China, especially the photo book printing in China or the coffee table book of the hardcover printing in China, the quality of books is very different depending on the paper used, and the paper used in different types of book printing is also different.
The Catalog Printing in China and The Booklet Printing in China:
Offset paper, also known as "Road Forest Paper", has no surface coating with slurry, and its gloss and smoothness are worse than those of coated paper. Mainly for offset printing presses or other printing machines to print relatively high-level color prints, such as color printing of company’s catalog printing or the booklet printing, etc. Offset paper has small stretchability, uniform ink absorption, good smoothness, tight and opaque texture, good whiteness, and strong water resistance.
In addition, for catalog printing and booklet printing in China, the book printing companies in China will also choose to use magazine paper.
Magazine paper (high white magazine) paper is light and thin, with bright surface gloss, high white paper color, so it can show book printing contrast and color vividness better than general yellowish paper, which is the best thin-weight premium paper used in book printing processs.
It’s always said that the quality of a book is known when you hold it in your hand. In fact, this is a more subjective impression, but it’s this kind of supervisor’s feeling that makes customers proactively buy. Therefore, for book printing, choose the right paper. It is easier to attract customers.
In fact, the printing effect of the catalog will directly affect your catalog marketing effect. Therefore, improving the printing design and printing quality of the catalog will brighten the customers' eyes and become interested in your company and products. Catalog printing can arouse consumers' interest in reading through visual effects, which can effectively enhance the artistic effect of catalog printing and achieve the purpose of publicity.
The catalog design should be concise, but "concise" cannot be understood as "simple", it should be a highly condensed content of the entire catalog.
1.The catalog printing color
Each country and region has a different perception of color. Therefore, targeted investigation and research are required before catalog printing and design to better adapt to the habits of consumers in different places.
2.The catalog printing design
Enterprises need to fully convey the information they want to convey to the designer. The designer must clearly and accurately convey the content and image characteristics of the catalog printing and design through his own professional skills.
3.The catalog printing ink
There are many types of inks for catalog printing. According to different printing methods, the common types of inks can be divided into four categories: lithographic printing inks, letterpress printing inks, gravure printing inks, and screen printing inks.
A good catalog printing ink must have the characteristics of high purity, high saturation, high light resistance, high transparency and good water resistance.
The quality of the ink directly affects the quality of the printed matter. When printing catalogs, you can choose suitable inks according to different paper and catalog design requirements. For example, when the color is heavy, you need high-purity and high-saturation inks. There are many special papers because the color reproduction is not accurate enough, so it is necessary to choose good inks for performance.
As a Nordic home furnishing brand, IKEA not only provides the most minimalist home furnishings in the world but also has its own unique secret marketing weapon-the IKEA catalog. The IKEA catalog is the most important marketing weapon for IKEA, and it is also its most convincing publicity tool.
In 1951, IKEA printed their first catalog. It is published in 25 languages and 33 countries. It is the world's largest advertising publication. In the book "The History of IKEA Entrepreneurship", the author believes that its spread is no less than Harry Potter or the Bible. So, what catalog marketing skills can we learn at IKEA? Let me analyze it for you:
1.The catalog content:
In general, the content of the IKEA catalog is summarized in one sentence: Not only advertising but also a lifestyle.
In today's information explosion, IKEA's own advertising catalog has such a huge circulation and dissemination power? This is first due to the fact that the catalog itself is a magazine rather than a pure advertisement. The real name of the IKEA catalog is "Home Guide". Since IKEA the first catalog printing in 1951, it has been positioned as a lifestyle guide magazine. In a popular sentence, "we sell not furniture, but a lifestyle".
The most intuitive feeling of their catalog printing is that it is sophisticated and pays attention to details. Of course, this requires great effort in photography. The IKEA catalog was produced in a huge photo studio in Almhut. With an area of 8,000 square meters, it is the largest photo studio in Europe and has enough space to undertake about 100 interior decoration projects. Some photos were taken in real living rooms. More than 200 people (including about 40 photographers) spent months on this work. Producers, interior architects, decorators, fashionistas and lighting engineers have arranged a large number of living rooms and kitchens.
However, 75% of the pictures in the catalog are synthesized with computer CG. They began to synthesize pictures with computer since a pine chair in 2006. According to the latest statistics in 2014, the proportion of them using CG has reached as high as 75%.
2.The Catalog Marketing
In 2016, IKEA made an advertisement for the catalog of the year. In the advertisement, one of Germany’s most famous literary critics, Hellmuth Karasek, commented on the characteristics of the IKEA catalog like a literary work, and selected some of them for reading. For example, he said that this book has a huge circulation, the name is "It's the little things that matters", the author is IKEA, and its characteristic is that there are far more pictures than words...The video makes people laugh while watching, but also makes people feel.
In 2017, in order to promote the new catalog, IKEA found several grassroots shooting advertisements. These people thought they had the opportunity to become famous, so they showed their beauty and posture as much as possible during the shooting, but the final shooting effect was just Ikea furniture appeared, and all these people's faces were blurred. This advertisement demonstrates in a humorous style that a good home does not need handsome men and beautiful women to set off.
Good content is worth spreading, by spreading good content, the marketing goal will be achieved.
The expectation of a "good life" for the Swedish-style middle class can be said to run through their history. The IKEA catalog has been in line with the Swedish people's long-standing preferences since its inception. And this pursuit of a better lifestyle is universal, which is why the IKEA catalog has been so popular all over the world.
Why do readers expect to receive a printed hardcover book?
Have you ever wondered what expectations customers will have when they are buying a hardcover book online? And nowadays, online shopping is widely carried out, but readers can't touch the book they are interested in if they buy a book online. So, how will they judge what the book they buy is most likely to look like?
Undoubtedly, readers choose to buy a collectible printed hardcover book because they want to return to more essential and comfortable reading.
So, regardless of the content of the text, how do the different book printing design affecting the reading experience, and what does the bookbinding means for a high-quality hardcover book printing? This time, let's briefly understand the knowledge related to the "book" itself.
What is the difference between paperback book and hardcover book?
For book printing in China, paperback book printing is basically used art paper in cover and perfect binding. The hardcover book printing is basically used board paper in cover and thread binding.
The book printing design decides the hardcover book printing ways and their eventually appear; the bookbinding is an important part of the book printing design; the paperback and hardcover both are the bookbinding concept.
According to the book printing company, paperback and hardcover can be identified by the book cover paper. Furthermore, the cover also can decide the binding ways for the book printing.
The structure of the hardcover book
In addition to the cover of the book itself, no matter paperback or hardcover for book printing, the outer layer of the book is usually covered with a protective cover. The following is a hardcover book to introduce the structure of each part of the book.
This is the basic structure of hardcover book, which can be found in hardcover book printing. The paperback book differs in the composition of the cover and the end paper.
China book printing technology and paper making technology have a long history, and today's book printing services in China can also be exported to the world. With the technology and low prices for printing in China, more and more publishing houses and self-publishing authors from all over the world choose China book printing.
However, as a professional China book printing company with more than 20 years of experience, we have also seen many book printing designs. But unfortunately, many designs have appeared a "renderings designers" situation. Because the book renderings made by book printing designers are very beautiful, but they lack the ability of book printing, resulting in poor actual effects in their final printed books.
So, today I want to popularize the types and characteristics of common paper with you. I hope that book printing designers can create superior designs using China book printing paper and methods.
Generally speaking, paper can be divided into four categories for book printing product: offset paper, light weight coated paper, coated paper and specially paper.
1.Offset paper
Offset paper is a kind of high-grade printing paper, which is generally used for full-color book printing on offset presses. Offset paper has small flexibility, uniform ink absorption, good smoothness, opacity, and strong water resistance. They are often used in the printing of catalog, comics book and children’s book printing in China.
2.Light weight coated paper
Light weight coated paper refers to paper with less coating processing in coated paper. With the advancement of modern coating technology in book printing China, the quality of light weight coated paper has gradually improved. The advantage of light weight coated paper is that the printing cost is low, so using it as the inner page paper for book printing helps to balance the cost of book printing. In China book printing, they are often used for magazine printing and brochure printing.
3.Coated paper
More paint is added than lightly coated paper, and paper with a smooth surface is called coated paper. The surface of the coated paper has perfect processing, so use the coated paper printing in China, the color reduction degree of the printed book, that is to say, it can reproduce the photos in the book very well. Furthermore, the thickness of coated paper is also thinner than other papers of the same price. In China book printing, they are often used in book printing with high quality of printed pictures, such as catalog printing and photo book printing.
4.Specially paper
In fact, in book printing China, specially paper is just a general term for special paper. There are also many types of special paper, such as colorful paper, paper with special functions, paper with unique tone or texture, and so on. Generally speaking, the price of special paper is higher than that of common printing paper, but the effect of making special prints is also extraordinary.
1)Kraft paper
Kraft paper is tough and water-resistant, suitable for packaging printing. Its color is close to the original color of wood and is suitable for traditional or retro-style designs. But the color rendering of kraft paper is not good, it is only suitable for single-color printing.
2)Pearl paper
Pearl paper is composed of three parts: bottom fiber, filler and surface coating. Its surface is very smooth, thick, reflective and pearly. In China book printing, it is often used for high-quality book printing.
What should be attention in calendar printing?
1.Because the calendar can provide rich information to the audience, it has become the preferred carrier for many enterprises to spread corporate culture, product characteristics and service concept. So how does the company design and make a table calendar with exquisite taste to move customers? Some problems still need attention.
Reading is a way of life, it is the relaxation and enjoyment of leisure time. People who know how to live love to read, so the companionship of a book is not only clear and beautiful when reading.
