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Successful businesses and comprehensive brand strategy must understand the importance of colour. Colour has accepted as an efficient and brand strategic component to build up the brand identity and experience. Choose a colour which represents your brand, personality and for this you have to think far beyond your personal, subjective preferences.

Are your visitors finding it difficult to locate what services or products you are offering? Are users arriving on your site and leaving without any reason? You must be placing lots of efforts and time to make your site more attractive & interactive, but if visitors are leaving within a minute then there is no point. Even some of the users never return after this. This makes the website designers to think what they should do? Which steps they would perform to reduce the ‘Bounce Rate’ of the site?

There are many websites which fail due to improper use of SEO tactics. People who succeed with SEO, do following things very well:
First, they identify the right SEO techniques that drive them traffic.
Second, they put all their efforts into executing and scaling those techniques.

There was a time when one of mine blog used to get a traffic of 100,0000 monthly users but now it has reduced to around 10,000. The question arises why? Why my blog has lost such big customer attention? Why my leads have gone down? Does my blog have poor navigation service? There are several questions which were running in my mind. So, I together with the team started the drill and found out that design was the root cause. Here, we would like to share the elements which caused such havoc.

The development and designing fields are broad and vague terms. Whenever a designer says –  “I am a UX/UI designer”, then you probably don’t get the same thing which you had discussed in the web scenario, as there are number of various responsibilities which get compromised under the UX/UI ‘Umbrella, term designer.’  Both have a different meaning in this designing world, UI is all about the designing interface, whereas UX is about- how the user feels while browsing a site. The understanding of both these artful terms matters a lot if you are concern about to improve the website’s conversion rates.

Blogging is creative work which requires internet and computer or a  smartphone. People carry it as part-time or full-time whatever suits them. Bloggers have one motto that is to write something interesting which their audience would love and market their brand. The lovely written piece of yours for online marketing also requires security to prevent cyber threats and phishing issues. Below here we are going to discuss some affordable tips which a blogger should use to avoid those unbearable hackers.

Ruby and Python both are the widely used programming language by the web developers. These masters prefer these languages with their different flavours so called methods and features. But, if you don’t know both of them, then which is much more easier to learn or to implement and of course less complex. Let’s help you out.

Digital workspace never stays still. Technology keeps evolving, and there is always something new to try in the market. Field of web designing has also not left untouched. Many web tools and premium services are out there to help you, but they can also complicate things. Which tool is well performing, which one is cost effective and which brings the smoother workflow in, has always been the matter of concern.

Changes and evolution are the constant companions of digital workplace whether it is web development or the giant web design space. These days, every online business requires a website as a proof of its online presence even when it doesn’t sell anything online. A well-designed website works as a 24*7 online salesman for your brand. But, where a website can be a powerful tool to help you market your business, it can also hurt as well. Never forget that your audience, just like you, view your online brand many times a day. They can easily differentiate a poor quality production website with a better one. Thankfully, emerging startups are aware of this and taking web designing sincerely. They are including a great design as an integral part of their overall growth strategy and hire a professional web design company to do the task for them.

Initiating a business is exhilarating. We all are very excited at the beginning. But unfortunately, “start it, and people will come” strategy doesn’t fit much here. And the success stories of startups that we hear more often are the result of their years of hard work and dedication which usually remains behind the scene. Simply put, startup business establishment and its marketing is a tough nut to crack, and it becomes even more challenging when you are short of resources whether in time or money.
You have to make sure that your efforts are well planned and successfully executed. In a nutshell, the startup marketing is a whole different concept, and traditional methods don’t work much here. Well certainly content marketing and public relations are your best friends, but B2B relationships are different since here you have to different various people and entities.

CMS world is getting crowded day by day. Choosing a single CMS that perfectly matches your business needs is a tough row to hoe. The selection criteria entirely depend upon what you expect that system to do and what is your future anticipation from the system. It is much like anything you shop around for anything. You definitely don’t add items that you don’t require though there are lots of eye candies out there.
On the contrary, you can’t neglect some necessary things to complete your desired wishlist. Establishing an online business involves much key consideration, and CMS selection is one of the crucial decisions that business owners need to make. Choice of an inappropriate CMS can cause recurrence of some issues again and again. This might happen either because of the lack of business requirement understanding or sometimes no proper knowledge of CMS issues.

Millennials- our so-called digital natives are born and brought up in a world where information is easily accessible. Being the largest living generation on the planet with $1.3 trillion annual buying power, millennials are making the biggest lucrative marketing place for business owners. These significant numbers are certainly enough to make marketers sit and take commands to charm this young generation. Millennials are the demographic which is full of diversified personalities and interests making it even harder to know how to approach them. However, getting their attention in this over-cluttered digital marketplace is not a catwalk, but by targeting some of their common traits can yield productive outcomes in the competitive age of digitisation.

Can you believe that Social media did not even exist about a decade back? And today more than 4 billion people all around the world are using social media. This alone is enough to justify why so many businesses are jumping on the social media marketing train more and more. The way social media has revolutionized over the years have completely changed the way how people connect and communicate with each other. Hence it’s never been a secret that to make your brand visible among the noise, investing in Internet marketing is essential.

Data is the lifeblood of any marketing campaign. After all, it’s the way to differentiate between big wins and epic falls. Just like every other startup marketing plan, mobile has its own set of metrics to measure the marketing campaign. Formerly, the success of any mobile application was largely based upon its ratings and downloads count.
These were the only key metrics than but today there are more ways to assess the overall performance of a mobile application. Here we are outlining 5 of the top mobile metrics to determine how successful your marketing is and if users are finding your app useful and enjoyable.

Today, there are many websites which are generating good revenue with the concept of daily deals. Andrew Mason (Groupon founder) introduced this deal-of-the-day concept at first in 2008 and after that, it has become a global phenomenon. After a long span of 10 years, it has not lost its sheen and entrepreneurs are still investing in this coupons business. However, coupon sites are not a new term on the internet. The Internet is already littered with these money-saving websites. So being successful in this coupons business is challenging. But if you know your niche and provide great services, you can excel in this.

The world of online retail is progressing exponentially. One can find a number of online e-commerce websites dealing in the same category. All with the same goal of making new customers every day, retaining existing customers and making more business out of each deal. Thus the competition is getting fierce day by day and to withstand this, a business must offer the customers what they are looking for and that too at the right prices.
Moreover, they need to ensure the right customer experience. In order to achieve these goals, many businesses have adopted data analytics in their business strategies. The sentiments of customers and brand power are among the major factors that is driving this big retail industry. Due to this, Data analytics is extremely important for businesses in the retail industry. No matter whether you are a small retail business or a big brand, customer data holds the equal importance for both. And by understanding the customer sentiments, a retail business can increase its brand value and thrive in this competitive world. Apart from this, there are multiple reasons that make the data analytics a necessity of today’s retail business sphere.

Once you decide to make your business online, the first and most important step you have to take is getting hosting. As a web host is what will improve your website performance and SEO rankings. WordPress has many hosting requirements that need to be fulfilled before installing. With so many web hosting providers promising the best features and services, deciding on a web host can be overwhelming if you are an amateur.

Today digital marketing is an around-the-clock endeavour. It is a proven marketing technique that can no longer be regarded as a passing trend. Countless business is adopting digital marketing techniques and getting benefitted with tremendous results along the way. Digital marketing is an all-encompassing term that represents different online techniques like SEO, Email marketing, PPC, social media, content marketing among others. Hence it becomes somewhat complicated for a business to launch a robust and large-scale digital marketing campaign especially when you don’t have enough resources, time and expertise for such an undertaking. That’s the reason people prefer hiring a qualified digital marketing agency.

The landscape of SEO is prone to changes and being a digital marketer you ought to accept those alterations with warm hands. According to the research by Haymaker, 85% of clicks resulting from a search are from the organic listings rather than paid ads. And in another study by Low Blow, it is stated that 86% of web searchers trust organic listings more than the PPC sponsored ads. Hence, the frequent changes in search engine algorithms demand equal modifications in your SEO strategies as well in order to maintain the rankings and traffic.

Social media is an continuously evolving trend of the entire digital marketing sphere. Social media which is also called as “World of Mouth” is a platform that amplifies your “word of mouth”. Previously, the only way of sharing a business information was through the actual word of mouth in your local area either face to face or via telephone. But today social media is changing the marketing landscape as with its power one can easily share information virally to many friends at once. But what kind of information you can actually share on social media? Coming up with the content ideas is probably the hardest part of social media marketing. Whether it is about finding the right time to post or just figuring out what to post, social media has so many aspects to cover. In this article, we are brainstorming some tips that will help you draft engaging and interesting social media posts for your small business.

A logo is a graphic entity that encapsulates the brand identity within itself. A logo tells the audience what the brand stands for and a good logo helps the brand to stand out of the huge market clutter leading to rapid growth. A brand logo serves as the first impression of a brand upon its consumers. So, to boost brand image it is necessary to have an attractive brand logo. The most important trait of any logo is simplicity. Human mind can grasp simple things easily and it repels complex graphics because of the labour of thinking needed to be performed while understanding complex structures. Also, a logo should not be as simple as boring, it should be intriguing Hence it is the main reason why the giant brands like Nike, Puma and Adidas etc. have always kept their logo simple and attractive.

The World Wide Web is flooded with websites, and the number is increasing every second. The Internet has become a chaotic place. If not optimised, your site can get lost within the huge ocean of data. A website needs to rank among the top five spots or at least on the first page of search engine. Search Engine Optimisation(SEO) is the task to improve the visibility or in turn the rankings of a website. Its simple, the higher your site ranks, more visibility you get. And of course, the conversions. That’s the reason which made SEO as one of the most trending professions with emerging internet marketing firms. Millions of websites are working hard to improve their ranking. Google updates its search algorithms every week, eliminating most of the loopholes every time. Every new update also changes the search algorithm and hence also improves the SEO techniques. So, technically every site should be SEO optimised every week. Ii keeps on adding difficulties to the site ranking. Here are some of the easiest and effective ways to improve the search engine rankings of any site in 2019.

The success of any business depends upon many factors and customer satisfaction is at the top of the list. Business owners invest tons of resources with their valuable time to make their customers happy and earn a reputation in the market. But what else is better than responding faster to a lead or potential customer to leave a better impression. Not only it will make them happy but will also increase it your chances to convert. And, Live Chat is the quickest feature to serve this purpose but earlier it used to be horrible.

Well, you got the product and now you want a fully-functioning e-commerce store to display it off to the world and earn cold hard cash from shoppers in exchange of your goods. Of course, to develop an e-commerce store there are many platforms, but then what makes WordPress the best platform?

The branding strategy has become an integral part for business without this, we become clueless of what has to be done. Brands today need a careful comprehension of why they pick certain systems and an itemized blueprint of what their procedures will be.