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The lighting industry surprises us regularly with its delightful offerings now and then. Remember how the LED took the world by storm and before we knew, it became popular for all the right reasons. LED solutions are versatile, energy-efficient and environment-friendly.
There is a growing focus on energy conservation, and it will strengthen with time. The Internet of Things or IoT will only fortify the lighting landscape, both on the residential and commercial front. In the recent past, smart lighting was all about turning on and off the lights remotely. But things have changed, and lighting in the IoT world is up for a glowing future. Artificial intelligence has stepped in, and now you have mood settings, temperature settings to conserve energy while enhancing the user experience. For instance, if there is no one in the room, lights can turn off and when someone enters, they can turn on automatically by sensing people’s movement.
Who would have thought LED would make inroads in farming too? It has now paved the path for sustainable crop cultivation. With LED lighting, farmers have better control over the greenhouse climate, ensuring crops get the exact amount of heat for year-round production. In fact, LED lighting plays a massive role in helping farmers have a better yield.
Explains Matt Barnard, the Chief Executive Officer and Co-Founder of Plenty, “Our sensor system ensures each plant gets the amount of purified water it needs, and any excess water is recycled through a closed-loop irrigation system resulting in reduced water consumption and zero waste.”
Like Wi-Fi, Li-Fi too transmits data electromagnetically. The key difference is that it uses light and is much faster than Wi-Fi. Light bulbs act as routers transferring data at lightning-fast speeds (above 220GB per second) making Li-Fi enabled LEDs the next big thing in the lighting industry. They are visible light transmitters for ultra-fast wireless data transfer; though they pose a few security issues. Also, they are not too reliable during daylight as it disperses the light beams and hinders the process. Given its potential, companies are working out on ways to tide over these challenges and use Li-Fi effectively in the future.
This form of lighting can be used for effect and for elevating mood. The light is controlled across a spectrum of correlated color temperatures (CCTs) and is based on our circadian rhythm. As a result, it stimulates certain biological responses by color, intensity, and light temperature. So during the day, the light has greater blue hues to mimic the daytime circadian cycle outside, while the evening light has amber and red hues. This kind of fine-tuning of light has a positive impact on health and aids in elevating mood, enhancing focus, and keeping us alert. Because of its therapeutic effect, human-centric lighting is used in diverse settings for varied reasons. In the industrial sector, it helps in minimizing fatigue and errors, while in the healthcare sector, it heightens the sense of well-being.
eCommerce has been gaining momentum all along, and the recent pandemic has further fueled its growth and popularity. According to a report by IBEF, the eCommerce market in India is expected to touch US$200 billion by 2026. In 2017, it stood at US$38.5 billion. Similarly, the US eCommerce market is projected to reach US$476.5 billion by 2024, as per statista.com (US retail eCommerce sales forecast report.)
New technologies are helping brands, both big and small, reach out to their customers in the most meaningful manner. The lighting industry is no different. Manufacturers, distributors, and retailers are exploring novel means to sell online while ensuring that the customer experience is seamless and personal. According to a reasearchandmarkets.com report, eCommerce for the lighting fixtures sector registered an average yearly growth of 18%. To achieve this, companies are now using AI, personalized catalogs, and dynamic campaigns.
A classic case in point? Lightup.com
Lightup.com, which features LED light panels, aims to replace the fluorescent lighting used in many stores and offices.
As per Kevin Hickey (CEO), since September when the site was launched, sales have been doubling month over month. He has credited their technology infrastructure backed by eCommerce’s presence as the prime reason.
Digital presence with AI-powered eCommerce is the way forward.
Artificial intelligence, voice commerce, and mobile optimization have all contributed immensely towards the growing popularity of eCommerce. Manufacturers, distributors, and retailers from the lighting industry have realized the importance of B2B eCommerce. They are leveraging AI-powered eCommerce platforms to understand customer requirements, predict their choices and use transactional data as real-time insights to optimize distribution and pricing.
The right eCommerce platform helps lightning product manufacturers, distributors, and retailers:
Offer personalized experience based on recent purchases and searches.
Make relevant product suggestions with AI and recommendation engine capabilities
Automate marketing campaigns to keep customers engaged
Simplify product management to manage product information via catalog or feature specifications or dynamic pricing/ discounting
Provide multi-payment options
Ensure a smooth return and exchange
Supercharge your eCommerce strategy with ewiz commerce
The future is bright for the lighting sector, with new trends to watch out for and robust eCommerce platforms leading the way. ewiz commerce, too, is committed to helping manufacturers, distributors, and retailers from diverse sectors, including the lighting industry, shine through the clutter to reach out to their audience. At ewiz commerce, we help you offer a seamless customer experience while giving you insights and solutions to scale your business.
Our key offerings:
AI-powered eCommerce Store
AI-powered email marketing automation
AI-powered recommendation engine
Come, sharpen your eCommerce edge with us.
