Millennials, Gen Z, and the future Generation Alpha are fast becoming more open to a conversation around enhanced consciousness. They talk about diversity, inclusivity, mental health, societal barriers, prejudices, income and gender disparities, and acceptance with a much greater sense of understanding and acceptance than any generation before. The future is inclusive, and our biggest takeaway for you — the greatest social media trend for 2021 — will be just this. If your brand does not ask the hard questions, take a stand for what is right, become more open to having frank conversations about equality and inclusiveness — from gender to caste, religion, race, disabilities, or sexual identities — your brand will become obsolete. Your future consumers are smart and socially conscious. It’s high time you be too.