How ReTargeting Works |Apex Reach

Retargeting is an important part of a marketing funnel where you try to make the most out of bouncing traffic. On average, only 2% of all web traffic leads to conversion on the very first visit. The rest of the 98% are the audience you will have to retarget. As these audiences have already been made aware of your products and services, grouping them under the usual audience where the marketing is generalized would waste resources.