Marketers are constantly on the lookout for ways to boost website engagement and increase interactivity. Various third-party integrations and tracking tools are tried and tested to see what works best for the business. But over time, keeping a track of all these snippets/tags/integrations that are hardcoded on the website can get tedious and messy. And that’s where Google Tag Manager comes in. In this article, you will learn about how to integrate Google Tag Manager with your Drupal 8 website.