Anand Rao
Digital marketing tips for small businesses and nonprofits
Most small and medium NGOs rely on traditional marketing, despite proven efficacy of digital marketing. They use events, telemarketing, email blasts, outreach for CSR and the like to raise funds for their cause.
Small and Medium Business Enterprises do not have the bandwidth or resources to do full fledged Digital Marketing. They manage to maintain a website and have a token presence in social networking platforms like Facebook and Twitter.
There are many opportunities to connect with your customers during COVID-19 pandemic offer them relevant solutions. Even if overall demand is down, people locked down at home still need products and services. By investing in SEO and digital marketing, you will be putting yourself in front just when they need it.
Small businesses try to throw resources at all popular social networks, but do not realize that they have limited time and resources. If you are not clear about which network to use, read the guides to Facebook, Twitter and Instagram
Out of all of the newer social networks, Instagram does a lot to set itself apart. With over 500 million monthly active users, Instagram is the fourth-most downloaded app in the US. Since Instagram marketing is still fairly new, some small businesses struggle to gain traction. You don’t have clickable links in your posts, it’s a mobile-first app, which relies a lot more on visuals than text. As a result, we’re seeing a lot of small businesses sign up, get confused about how to actually use it and then give up.
Anand holds a Post Graduate Diploma in Management from Indian Institute of management, Ahmedabad, and worked in IT services companies in India for 20 years. Currently he consults on digital market...
