Digital Marketing Vs Traditional Marketing

Traditional marketing refers to the offline form of marketing which includes print advertisements, broadcasts, letters, pamphlets, newspapers, radio, and billboards, all of it comes under traditional marketing. Traditional marketing is useful in reaching the targeted audience. Traditional Marketing is one of the most trusted forms of advertising, not only because it's old but because it's tried and tested. Even though there has been a huge advent of online marketing, traditional marketing does not seem to disappear anytime soon. It still proves to deliver results as most of us encounter them in our everyday lives through the multiple channels that exist in traditional marketing. Traditional marketing still delivers quality results as it is extremely effective in reaching local audiences. Physical forms of copies remain with people for a longer period of time and there still exists an audience that is not active online so traditional marketing is the only way out.