"You've got mail." Do you remember hearing that? It's one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web.
Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn't agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media.
