sop helle
To meet customers’ always on demands, winning retailers are transforming their business with an omnichannel strategy. Sophelle’s retail consultants work closely with clients to uncover new opportunities and create cost-effective, high-performing retail strategies tailored to each business, enhancing all channels by making them appear as one, unified brand.
To meet customers’ always on demands, winning retailers are transforming their business with an omnichannel strategy. Sophelle’s retail consultants work closely with clients to uncover new opportunities and create cost-effective, high-performing retail strategies tailored to each business, enhancing all channels by making them appear as one, unified brand. Sophelle helps retailers create compelling customer experiences in stores, online and throughout the customer journey. Data is becoming increasingly important in the delivery of optimum customer experiences. Data on each customer should be collected throughout the customer’s lifecycle with an organization, in order to learn his or her preferences. By analyzing this data and using it in real-time when interacting with the customer, organizations can begin to deliver truly personalized experiences. In order to best leverage data, it needs to be clean. For example, customers who share the same first and last name should still be easily identifiable through other markers such as their email addresses.
Success in retail today is about innovation through retail omnichannel strategy – new channels, new capabilities, new processes, and new business models. Gone are the days when customers sought comfort in the familiar. Customers today demand change, compelling experiences that excites them, and the ability to shop when they want, how they want, and where they want. Retailers need innovation to meet their customers’ growing demands. Sophelle delivers that retail innovation. Customers are drawn to experiences. Whether they’re shopping in-store, online, or buying online and picking up in-store (BOPIS), they want authentic, customized service that fulfills their needs. The key to providing an omnichannel experience is real-time data that provides insight into what your customers want when they are looking for it. Sophelle explains the importance of real-time data in creating a sales experience that compels customers to come back again and again. To meet customers’ always on demands, winning retailers are transforming their business with an omnichannel strategy.
