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Updated by crosby noricks on Jul 22, 2016
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Essential Reading for Aspiring Fashion Publicists

Interested in a career in fashion PR? Don't miss these reads.

Ready to Launch: The PR Couture Guide to Breaking into Fashion PR: How to Begin a Successful Career in Fashion Public...

Crosby Noricks an experienced fashion and consumer marketing strategist and founder of PR Couture. Each month, a community of more than 100k followers rely on PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads.

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If you have to cry, go outside

If you have to cry, go outside
Fashionista

If you ever told me I'd wear-and like wearing-neon orange tight pants I would have scoffed at you. Now I feel kinda silly about theoretically scoffing at you because I really love these. Published at 8:00 PM Last night, following the senior's fashion show in the afternoon, Parsons hosted a benefit dinner at Pier 60.

StartUp FASHION - The go-to resource for helping independent fashion brands create successful businesses

The go-to resource for helping independent fashion brands create successful businesses.

The High Low

Mobile Marketplace Credit Suisse estimates that the wearable technology market will grow from $3 to $5 billion, where it is today, to $30 to $50 billion over the next three to five years. Within retail and apparel, "wearables," consisting of accessories with embedded sensors and displays, are already commonplace from sports brands (think Nike's FuelBand).

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fashion public relations

fashion public relations
Pitch Perfect: 10 Easy Steps to Getting Fashion Media Coverage | Fashion & Lifestyle PR Sourcebook | PR Couture

Pitch Perfect is a 56-page PDF that has everything you need to start seeing results from pitching fashion media.

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Emotional Branding: The New Paradigm for Connecting Brands to People (Updated and Revised Edition)

Emotional Branding: The New Paradigm for Connecting Brands to People (Updated and Revised Edition)
Uncommon Update - Curated Business News and Information from the Intersection of Luxury / Interactive / Media

High-End Baijiu Only Luxe Label To Crack Top 10 Wuliangye and Moutai are two of China's top spirits brands. According to a recent study conducted by brand consultancy Millward Brown, the only...

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business of fashion

business of fashion
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By Invitation Only: How We Built Gilt and Changed the Way Millions Shop

By Invitation Only: How We Built Gilt and Changed the Way Millions Shop
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The 11 Laws of Likability: Relationship Networking . . . Because People Do Business with People They Like

The 11 Laws of Likability: Relationship Networking . . . Because People Do Business with People They Like
In the Name of Gucci: A Memoir Hardcover – May 10, 2016

Buy In the Name of Gucci: A Memoir on Amazon.com � FREE SHIPPING on qualified orders

Getting IN: How 15 Fashion Publicists Broke into the Industry | Fashion & Lifestyle PR Sourcebook | PR Couture

Learn how these hard-working fashion PR professionals got their start in the industry and what happened next!

The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand Paperback – May 19, 2015

Buy The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand on Amazon.com � FREE SHIPPING on qualified orders

Will Work for Shoes: The Business Behind Red Carpet Product Placement Hardcover – September 1, 2011

Will Work for Shoes: The Business Behind Red Carpet Product Placement [Susan J. Ashbrook] on Amazon.com. FREE shipping on qualifying offers. Get huge, powerful, cheap exposure for your brand by harnessing the star power of celebrities. If you want your product to be a household name

Fashion Marketing Communications 1st Edition

Fashion Marketing Communications [Gaynor Lea-Greenwood]

How to Become a Fashion Writer: Taking Your Writing to the Runway Paperback – July 5, 2013

Buy How to Become a Fashion Writer: Taking Your Writing to the Runway

Fashion Writing and Criticism: History, Theory, Practice

Fashion Writing and Criticism: History, Theory, Practice [Peter McNeil, Sanda Miller]

Writing for the Fashion Business illustrated edition Edition

Writing for the Fashion Business [Kristen K. Swanson, Judith C. Everett] on Amazon.com. FREE shipping on qualifying offers. Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business

In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry Paperback – August ...

Buy In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry

The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career Hardcover – May 17, 2016

The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career [Hillary Kerr, Katherine Power]

Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. Hardcover – May 5, 2015

Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. by Aliza Licht, Donna Karan

Tales from the Back Row: An Outsider's View from Inside the Fashion Industry Hardcover – September 1, 2015

Tales from the Back Row: An Outsider's View from Inside the Fashion Industry [Amy Odell]