Billy C. Carrasco
#1 Question – What does “jury research” mean? Answer – The term “jury research” refers to the use of social sciences to study a jury's activity, outcomes, and assist during the development of efficient trial strategy and tactics. Many trial lawyers consider jury research a critical component of trial preparation. Experienced trial lawyers often use…
Jury research is the study of the behavior of jurors. The study of jury attitudes and decision making in the world of litigation (versus the academic study of jurors) involves studying the responses of people in a particular venue or geographic location who represent potential actual jurors. These individuals, known as mock jurors or surrogate jurors, will either be surveyed by telephone (large samples for quantitative research) or actually hear summary versions of a case and render verdicts (small samples for qualitative research). The idea is to be able to analyze the jurors’ predispositions toward the case, as well as to understand their reactions to the actual evidence and themes of the case.
With decades of experience, Focus Litigation Consulting is a nationally recognized jury research and trial consulting firm.
