We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide.
Google has been warning of a big and scary new version of the Penguin update for quite some time. When Google's Matt Cutts r eleased a video discussing the upcoming SEO menu earlier this month, he mentioned that Penguin 2.0 was getting closer. Now it's here.
SEOmoz and I don't always see eye to eye on industry issues, but I still have a lot of respect for the company. In fact SEOmoz is still the website that I send people to, when they want to learn about SEO or get into our industry.
The good news first. The data in Searchmetrics Suite and Essentials is fully updated providing the most current and accurate information. We usually do updates from Saturday to Sunday, but because of Google Penguin update 2.0, we did it today. Yesterday night, May 22 nd, Google finished rolling out the second generation of its Penguin updates.
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Cutts officially announced that Penguin 2.0 is rolling out late Wednesday afternoon on " This Week in Google".
The latest and best tweets on google penguin. Read what people are saying and join the conversation.
Google's fourth Penguin update - what the company is calling Penguin 2.0 - hit last night, and less than 24 hours later we're already getting a first chance to look at what sites might be considered "losers" in terms of search visibility. In a nutshell, the list includes: porn sites, game sites and big brands [...]
Following on from our blog post recently about cleaning up unnatural links we've been doing some research to understand which tools are best to use for finding bad links to your site.
"What Should Lead Your Online Marketing Strategy: SEO or Content". "Why Content Marketing is the New SEO". "Is Google's love affair with content marketing usurping SEO?" "Content Marketing is the New SEO " These are actual titles from article in the top search results for [content marketing and SEO].
It's that time again. After a long series of mini updates for Penguin 1.0, the newest version, referred to by Matt Cutts as Penguin 2.0 will be implemented into Google's algorithm. The new update was just announced by Matt Cutts on May 22nd, so we don't know exactly what changed yet.
A new ripple of change in the world of search marketing came in the form of a Google algorithm update recently; code name Penguin. Other than trying to work out why Google is targeting my favourite creatures, the recurring question on marketers' lips is 'what's changed'?
The unnatural link penalty was one of the most significant changes Google made last year. In January and February of 2012, they sent out roughly 700,000 messages to webmasters via Webmaster tools. This was an enormous event, especially considering that this superseded the total number of messages sent out in 2011.
Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!
Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links. Even now you can still find conferences and 'how to' guides yammering on about how great they are.
