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The COVID-19 pandemic has changed the way we go about our lives- from work to shopping, and even buying groceries and essential supplies- it seems as if everything about the world has transformed overnight.
Indefinite lockdowns and the increased need for groceries and essential items has made online grocery shopping apps indispensable.
But here’s an interesting proposition – Is COVID-19 changing the online industry for good or bad?
Well, that’s subjective to different industries, and in this article, we’d be outlining the impact of the coronavirus pandemic on the online grocery business.
Online grocery shopping is gaining traction these days. There is a parallel relation between buying groceries online and contributing to the environment. Overall, e-commerce had about 30% lower energy consumption and CO2 emissions compared to traditional retail.
Now, you might be wondering what the parallel relation is? Let’s try to explain it! When you opt for a grocery store sales app, you tend to cut down on carbon dioxide emissions as there are close to 50% fewer trips to supermarkets using your automobiles. There is less traffic as well!
Lines between digital and physical spaces are blurring. Grocery shoppers are way more comfortable shopping online than going to the stores physically.
The reason for this shift?
1 Supreme Comfort
2 Ease-of-shopping
3 Convenience
4 A rich assortment of shopping
5 Personalized bargains
And, a lot more!
Retailers are winning the grocery business via rich-featured business solutions. The rich technology allows them to meet the grocery buyers’ blooming yearnings.
Besides, given the state of the budding digital grocery trend, online shopping appears to be the approaching big thing in the world.
As per Business Insider, the coronavirus pandemic is propelling the grocery business into the spotlight in the United States.
Online grocery delivery is a new trend that has raged like anything. 90% of US citizens have tried to buy their daily groceries online at least once. With the emergence of new technology like artificial intelligence, machine learning, and robotics, the online delivery mechanism has become very efficient and customer-friendly as well.
There is a large population that is still paranoid about the fact that the items that they order online will be of sub-optimal standards and might be stale and not fresh. To cater to such an audience, it’s essential to gain their trust by offering exceptional service. The most convenient way of doing this has the store pickup option.
What happens over here is that customers can order their items online through an online grocery delivery app and then can pick the items from the store. This can be a great option as it serves many functions. First, it lets the user check every detail in the store itself, getting a replacement or refund wherever they feel that the quality is compromised. This is especially a concern in perishable items like vegetables and fruits. You can enhance this offering by collecting the payment while placing the order so that there is no hassle of carrying cash for the customers.
There is no doubt in the fact that the digital engagement between the supermarkets and shoppers is increasing at a fast pace. Grocery giants like Walmart have done significant investments in the digital strategy space. Grocery is now used to drive the E-Commerce forum and to draw more and more customers.
Another area that is proving to be a major hit in the grocery business is Social Media. It’s a relatively uncharted opportunity as of now, but grocery companies should think of putting some marketing dollars to this channel as well.
Grocery mobile apps and social media are gateways to finding new products and experiences these days. Social Media engagement is an important measure as the grocery companies can then respond to and alleviate the customer’s grievances quickly.
We have deep-delved into the idea of social media making the online grocery shopping at GrocersApp. So, if you have any On-Demand Grocery Delivery App Queries, our team can take you through the process of building one with ease.
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