There are many other interesting statistics and facts in the report, but the bottom line is that Augmented Reality provides significantly better traffic, improved sell-through rates and obvious savings in operational costs (imagine cutting your returns by 40% in the first month?). These are no longer high hopes or abstract dreams – many companies are prospering right now because of even the simplest AR strategies. And the really good news in all of this?
This ultimately adds more man-hours of development time while the engineers consider device impacts on app performance, and conversely the impact of the app on the device’s performance.
As former marketing agency owners, we get the agency business. We’ve been around since the internet's early days and together we have a combined 45 years experience. Some people say we are elders -...