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Updated by Hire Frequencies on Dec 18, 2020
Headline for How to Develop Your Small Business in 2021 and Beyond
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How to Develop Your Small Business in 2021 and Beyond

2020 has been a difficult year for businesses of all sizes and across a range of sectors, unfortunately this has especially been the case for small to medium sized businesses that have had to overcome numerous challenges that have impacted their revenue streams.
Check out these ways that businesses can grow and enjoy a successful 2021 and beyond


Hold a virtual event

Hold a virtual event

Events and conferences are essential for small businesses when it comes to marketing and generating new leads that can be followed up once the event is over. Unsurprisingly this means that the last year has been particularly challenging with a plethora of major events and conferences across the globe being postponed for one or two years.

The resurgence of Coronavirus across the globe has meant that it is unlikely that we will get to see in-person events for quite some time yet. This means that it is important that businesses adapt to these events and make sure that they are doing all they can to reach and engage new customers.

Hosting and live streaming a virtual event is an ideal way for businesses of all sizes in increasing brand awareness and increasing engagement with new and existing customers.

It is possible for brands to take advantage of all of the benefits of physical events, while gaining insights into their audiences and using the resulting material as part of future Marketing campaigns across a range of channels to further assist in amplifying engagement.


Glean the power of data

Glean the power of data

If you are not taking advantage of the amount of data that available to you about your customers’ online activities, then your business is missing out on opportunities and revenue. This will give you increased insights into your audience and help you sculpt your business strategies to ensure that you are maximising revenue potential.

It also provides the opportunity to enhance your product or services development and ensure that you are putting your customers’ needs at the forefront of your business and take your performance to the next levels.

You can also utilise the power of CRM and analytical tools to complement this and track your users’ behaviour and further refine your offerings, both in terms of your products and customer care and service.

This level of insight can be advantageous in reducing costs in the long-terms by identifying weaknesses and inefficiencies in your current model and operations and ensure that they are resolved in the shortest amount of time possible.


Get more visibility online

Get more visibility online

The online pandemic has led to an increased number of people gaining greater confidence in shopping online. If you are yet to consider the development of your online presence and strategy, then there is the potential that your business is at risk of being left behind by your competitors in both the short and long-term.

Adopting a digital-first mindset will put your company in a strong position to be found by new customers and help speed up your long-term recovery from the financial impact of the global pandemic.

It is also important to make sure that you have a strategy in place to have visibility across various digital channels, including both search engines and the most popular social channels. Ask your customers to leave reviews about their positive feedback of your business. Doing so will ensure that new customers have greater confidence to interact with and purchase from your company, meaning that there will be even more opportunities for revenue generation.


Social Media Marketing

Social Media Marketing

Social Media is a powerful tool for any business owner looking to increase their customer base and generate increased amounts of revenue – this will continue in 2021 and beyond.

Social platforms were once mostly dominated by younger users, but this has changed in recent years and a range of demographics are now active on social media. This means that there are ample opportunities available for brands to get them directly in-front of new customers.

This can be applied to a variety of sectors across both B2B and B2C across a range of different social platforms.