Arthur Wilson
Most of us will have been to a business launch, event or trade show and gleefully snapped up a goody bag filled with branded goodies and freebies.
But for businesses that invest in creating those branded products, which are the most popular? Of all the pens, USB drives and other giveaways, which are most likely to be used by potential customers and have the biggest long-term marketing impact?
Well, research from the Advertising Specialty Institute in the US looked to find out - here's what they found!
89% of people keep hold of their branded pens and pencils!
Everyone loves a free promotional travel mug - 88% hang on to them.
80% of us will hang onto a free branded t-shirt - even if it's the back-up one we wear when everything else in the wash!
Free tote bag? Thank you very much! 73% of us will keep a freebie bag.
69% of us will hang on to a branded cap or beanie hat - sunglasses too.
67% keep hold of any outerwear they receive.
Less popular than a standard t-shirt, but still 65% will keep a promotional polo shirt.
Maybe they're kept - maybe they're buried under a pile of paperwork. Whichever it is, 64% will hang onto promotional desk accessories.
Always useful and something we rarely thing to get for ourselves. 62% will keep a free calendar.
Completing the top 10 is the humble yet ever-popular USB drive! 58% will keep hold of one that's given away at a show or event.
