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Updated by Sandra Bauman on Jan 31, 2018
Headline for Baby Boomer "Retirement" Trends
Mary Aviles Mary Aviles
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Baby Boomer "Retirement" Trends

Resources we've used in our work with Boomer-related retirement projects.

How a new kind of community is creating a better aging experience

At Boston's Beacon Hill Village, older people commit to helping each other, says MIT AgeLab director Joseph F. Coughlin.

Why Some Retirees Are Trading in Their Houses for Trailer Homes

More and more baby boomers are choosing to sell their homes and move into 55-plus mobile home communities in warm areas where rents are affordable and there’s a sense of community among residents.

Baby boomers are downsizing — and the kids won’t take the family heirlooms - The Boston Globe

The anti-clutter movement has met the anti-brown furniture movement. And feelings are getting hurt.

The ‘Best’ Places to Move in Retirement? They’re All Over the Map

Most older people don’t relocate after they retire, but when they do, it’s not likely to be to a place selected by a survey editor.

The Best and Worst Places for Retirement

How the 50 states and Washington D.C. rank, based on affordability, health care and quality of life.

Investing in the Older Americans' Market

It's hard to convince venture capitalists and other investors to put money into ventures serving older Americans. But it's getting easier.

A Big Market and Growing: Adult Children Caregivers for Seniors - Integrated Advertising and Marketing Agency | re:gr...

4 fundamental franchise leadership principles drive successful, multi-dimensional franchise systems, led by motivated franchisors and franchisees.

Boomers are poised to change the housing market

As baby boomers age, will they change the paradigm of older adult housing?

How Work Will Change When Most of Us Live to 100

Careers will be longer and more varied.

New survey shows that retirement includes work for many older Americans

Departing the workforce entirely and entering retirement at age 65 is no longer a reality for many older people in the United States, according to a recent survey by The Associated Press-NORC Center for Public Affairs Research. The study finds that there are large numbers of older Americans who are currently, or who expect to be, working longer. However, this doesn't necessarily mean that they are continuing with the same employment circumstances indefinitely.

What Work Looks Like for Women in Their 50s

For some, it’s the best time of their career.

Your Life in Weeks - Wait But Why

All the weeks in a human life shown on one chart.

Why Retirement Is a Flawed Concept

No one really wants to sit around and do nothing.

Baby Boomers Are Noticing How You’re (Not) Speaking to Them

Anyone whose business involves selling something can tell you there is no shortage of information and research about connecting with millennials. But as millennials capture marketers’ attention, 75 million influential customers, between the ages of 51 and 69, are out there ready to spend. Influent50 researchi shows that marketers today are either speaking to Baby Boomers ineffectively – or ignoring them altogether – and the impact is so profound that Boomers themselves are taking notice.

Key consumer trends that will impact 2016 marketing plans.

Before we jump enthusiastic into the New Year, it's important to reflect on the consumer behaviors that shaped marketing trends in 2015. How the popularity of texting gave us the pizza emoji. How our appetite for content galvanized native advertising.

Design a Retirement That Excites You

Create a FREE account to: Get 15 free articles per month* Access to personalized content Save articles and create shareable folders in your personal HBR library Get 20% off your first order using code HBRORGREG3** not including articles that are exclusively for Harvard Business Review magazine subscribers *does not include

Baby Boomers Are Noticing How You're (Not) Speaking to Them

Anyone whose business involves selling something can tell you there is no shortage of information and research about connecting with millennials. But as millennials capture marketers' attention, 75 million influential customers, between the ages of 51 and 69, are out there ready to spend.

Using Older Interns To Spark New Ideas

Coincidence or not I have been aware for most of this year that Robert DeNiro would have a new movie out this month about him being a 70 year old intern in a e-retailing company run by Anne Hathaway.

'Elderly' No More

"Have you thought about changing the name of that blog you're writing for?" Ann Fishman asked. "The boomers aren't going to like it. They don't ever want to get old." I'd called Ms. Fishman, president of Generational Targeted Marketing, a market research firm in New York, with a simple question.

Don't call us old: Baby boomers reject traditional terms for aging

Ecumen CEO Kathryn Roberts has a peculiar habit when she calls a staff meeting. She sets a jar in the middle of the table, and anyone who says the "F-word" has to pony up a quarter. "Oh, we've had lots of quarters," she said. "Lots and lots of quarters."




Stepping into most any nursing home, it's hard to ignore the sense of isolation one feels on behalf of the residents living there, and even harder to reconcile that with the fact that old age will inevitably come for us all. In our fast-paced, youth-obsessed culture, we don't want to be reminded of our own mortality.

Where do the oldest Americans live?

As the oldest Baby Boomers reach retirement age and older generations live longer, more counties across America are graying. A new Pew Research Center analysis of the Census Bureau's 2014 population estimates finds that 97% of counties saw an increase in their 65-and-older population since 2010. On average, a U.S.

Demand and Expectations Grow for Green Retirement Communities

A DIE-HARD community gardener and composter, David Conrad, 77, wanted to age in a retirement community that complemented his love of all things green. So seven years ago, he and his wife, Sally, moved to earth-friendly Wake Robin in Shelburne, Vt.

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