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Updated by Sandra Bauman on Jul 13, 2023
Headline for Trust in Brands
Mary Aviles Mary Aviles
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Trust in Brands

Great sources we look to for trust-related trending topics.

Cybersecurity Is Putting Customer Trust at the Center of Competition

Apple’s brand increasingly depends on it.

Brand Trust Matters... A Lot. - Marketing Charts

Two-thirds of adults in the US say that trust in a brand has a great deal (31%) or a lot (37%) of influence on their decision when making a big purchase, reports SurveyMonkey in recently-released research. Adults in the US aren’t alone in the importance they place on trust: a majority of respondents in the UK (57%) and Canada (69%) also say that trust in a brand has a great deal or a lot of impact on their decision-making.

How to build a culture of trust in your company

People who trust their company have 106% more energy at work.

Consumer trust in brands is fading—here’s how it can be saved - Agility PR Solutions

There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board.

What Marketers Need to Know About Blockchain

Blockchain, predicted to be a $7.74 billion market within six years, may flip the business world on its head. Are marketers ready?

Americans Are Abandoning Social Media as a News Source

Many media companies are shifting their models toward higher-quality content and greater emphasis on reader subscriptions, according to “Digital News Report 2018,” a new report from the Reuters…

The Secret To Gaining Trust And Influencing Decision Makers - Brand Quarterly

Trust is the new currency in business and communication.  It’s the foundation for all that you do, and in the information-filled, internet-driven world we live in, it’s more important than ever.

The 4 Dimensions of Digital Trust, Charted Across 42 Countries

A look at user sentiments around the world.

How Technology Tests Our Trust

Rachel Botsman, the author of “Who Can You Trust?”, talks about how trust works, whether in relation to robots, companies, or other people. Technology, she says, speeds up the development of trust and can help us decide who to trust. But when it comes to making those decisions, we shouldn’t leave our devices to their own devices.

The Fate of Online Trust in the Next Decade | Pew Research Center

Many experts say lack of trust won't hinder increased public reliance on the internet. Some expect trust to grow as tech and regulatory changes arise; others

McCann Worldgroup | Global Network of Advertising Agencies

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UK consumers most trusting of content from familiar brands | News

Three quarters (77%) of UK consumers consider familiar brands to be a reliable source of information, while only two thirds (67%) feel the same about content shared by friends, according to new research. 

The Squeeze on Brand Trust: New Study Reveals Stark Erosion of Women’s Trust in Media and Brands

In an era of fake news, media bashing and authenticity-challenged branding, distrust has become the collateral damage of an increasingly skeptical societal landscape. New research reveals that more than 80 percent of women claim to distrust the news media, citing “inadequate fact checking” and “political bias” as the primary causes. And brand marketing didn’t fare much better—when asked about their trust in advertising, the response was similarly distrustful: 80 percent of women say they don’t trust ads.

Money Can't Buy Me Love: US Consumers Loyal to Brands They Trust - eMarketer

Trust and respect for privacy mean more than discounts

How tech ate the media and our minds

We've been hit with more technological innovations than we are capable of responsibly handling.

10 Trust Insights - Edelman

Read 10 key insights from the 2017 Edelman TRUST BAROMETER.

Americans' Trust in Mass Media Sinks to New Low

Americans' trust in the mass media has dropped sharply since last year to its lowest point since 1972. Republicans' lack of faith in the media is chiefly behind this decline.

Trust - ReviveHealth

Hospitals don�t trust health plans. Health plans don�t trust hospitals. Physicians
don�t trust either one. And in the absence of trustworthy data and information, patients are
placing their bets with friends, family and the Internet.

INFOGRAPHIC: Consumer Trust In The Digital Age

The recent Apple/FBI privacy controversy has marked a shift in consumer trust of the government and non-governmental companies. What implications does this

The Harris Poll

The annual Reputation Quotient study always reveals interesting findings about business.  We’ve put all the topline findings in the Summary Report.  Closer looks at specific industries are available as well.  Download the summaries here.

Seth's Blog

The obvious and rational equation is that being trustworthy plus being transparent will lead you to be trusted. Verification of trustworthiness should lead to trust. This makes sense. Being trustworthy (acting in a way that's worthy of trust) plus being...

Trust in brands' ability to safeguard data declines | News

70% of people don't trust brands and mobile operators to safeguard their personal data, and 55% say their trust has declined in the last three years, according to new research. 

These Are the Brands Americans Trust the Most

BrandSpark International conducted a survey to determine the most trusted brand name products among American shoppers.

When Trust Is Easily Broken, and When It’s Not

It depends on two very different mindsets.


Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession.

  • Bauman Research & Consulting is a full-service insight consultancy. We expertly design and execute the research clients need to make the right brand, marketing and business decisions. We are a market research boutique that provides a range of qualitative, quantitative, hybrid and strategic solutions utilizing the most up-to-date market research methodologies. We believe in multi-modal applications to research problems, allowing more robust and creative approaches to helping companies unearth insights.

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