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Updated by Sandra Bauman on May 21, 2018
Headline for Trust in Brands
Mary Aviles Mary Aviles
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Trust in Brands

Great sources we look to for trust-related trending topics.

The Secret To Gaining Trust And Influencing Decision Makers - Brand Quarterly

Trust is the new currency in business and communication.  It’s the foundation for all that you do, and in the information-filled, internet-driven world we live in, it’s more important than ever.

The 4 Dimensions of Digital Trust, Charted Across 42 Countries

A look at user sentiments around the world.

How Technology Tests Our Trust

Rachel Botsman, the author of “Who Can You Trust?”, talks about how trust works, whether in relation to robots, companies, or other people. Technology, she says, speeds up the development of trust and can help us decide who to trust. But when it comes to making those decisions, we shouldn’t leave our devices to their own devices.

The Fate of Online Trust in the Next Decade | Pew Research Center

Many experts say lack of trust won't hinder increased public reliance on the internet. Some expect trust to grow as tech and regulatory changes arise; others

McCann Worldgroup | Global Network of Advertising Agencies

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UK consumers most trusting of content from familiar brands | News

Three quarters (77%) of UK consumers consider familiar brands to be a reliable source of information, while only two thirds (67%) feel the same about content shared by friends, according to new research. 

The Squeeze on Brand Trust: New Study Reveals Stark Erosion of Women’s Trust in Media and Brands

In an era of fake news, media bashing and authenticity-challenged branding, distrust has become the collateral damage of an increasingly skeptical societal landscape. New research reveals that more than 80 percent of women claim to distrust the news media, citing “inadequate fact checking” and “political bias” as the primary causes. And brand marketing didn’t fare much better—when asked about their trust in advertising, the response was similarly distrustful: 80 percent of women say they don’t trust ads.

Money Can't Buy Me Love: US Consumers Loyal to Brands They Trust - eMarketer

Trust and respect for privacy mean more than discounts

How tech ate the media and our minds

We've been hit with more technological innovations than we are capable of responsibly handling.

10 Trust Insights - Edelman

Read 10 key insights from the 2017 Edelman TRUST BAROMETER.

Americans' Trust in Mass Media Sinks to New Low

Americans' trust in the mass media has dropped sharply since last year to its lowest point since 1972. Republicans' lack of faith in the media is chiefly behind this decline.

Trust - ReviveHealth

Hospitals don�t trust health plans. Health plans don�t trust hospitals. Physicians
don�t trust either one. And in the absence of trustworthy data and information, patients are
placing their bets with friends, family and the Internet.

INFOGRAPHIC: Consumer Trust In The Digital Age

The recent Apple/FBI privacy controversy has marked a shift in consumer trust of the government and non-governmental companies. What implications does this

The Harris Poll

The annual Reputation Quotient study always reveals interesting findings about business.  We’ve put all the topline findings in the Summary Report.  Closer looks at specific industries are available as well.  Download the summaries here.

Seth's Blog

The obvious and rational equation is that being trustworthy plus being transparent will lead you to be trusted. Verification of trustworthiness should lead to trust. This makes sense. Being trustworthy (acting in a way that's worthy of trust) plus being...

Trust in brands' ability to safeguard data declines | News

70% of people don't trust brands and mobile operators to safeguard their personal data, and 55% say their trust has declined in the last three years, according to new research. 

These Are the Brands Americans Trust the Most

BrandSpark International conducted a survey to determine the most trusted brand name products among American shoppers.

When Trust Is Easily Broken, and When It’s Not

It depends on two very different mindsets.


Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession.

Volkswagen and the End of Corporate Spin

The shockwaves emanating from Wolfsburg, Germany, continue. Thousands of individuals that work for VW, their families and their community are angry, dismayed and fearful. They are incredulous that an immensely successful company, in which many have invested their entire working lives, could have engaged in such large scale, systemic deceit.

The Changing Rules of Trust in the Digital Age

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The Wrath of Volkswagen's Drivers

Volkswagen's stunning admission that it sold diesel-powered cars that intentionally faked emissions testing results has left many of their owners - who thought they were buying fuel-efficient and environmentally friendly vehicles - angry and feeling betrayed.

Here Are the CPG Brands Men and Women Trust Most

When it comes to trusting brands, consumers tend to stick with known quantities, such as Band-Aid. The adhesive bandage strips from Johnson & Johnson ranked high in a recent Harris Poll EquiTrend study designed to determine which consumer packaged goods brands Americans trust most.

Trustiness - The Hub

A lack of trust may be at the heart of American unhappiness, reports Jo Craven McGinty in The Wall Street Journal (8/22/15). At issue is that even though American incomes are rising, "the country's sense of social cohesion has declined." "If you ask can you trust other people, the American answer has been in a ...

US Millennials Find Store Brand Foods More Innovative |

Brand trust, improved quality and product innovation among the top reasons shoppers are filling their grocery carts with private labels Private label food products are getting some much needed attention, especially from young shoppers, according to the Private Label Foods: What's Driving Purchase? - US, February 2015 report from market intelligence agency, Mintel.

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