Social Media Marketing Trends for 2021

The way we worked in 2019 or 2020 may not be effective in 2021 for Social Media Marketing. We have to stay updated to provide best possible results for clients. Here’s the list of some new trends to create your own strategy for the next year.

People will give a priority and promote environmental and socially responsible products as they are aware of nowadays. The more consumers are now conscious of the environment and also want companies to improve the environment. For Sustainable marketing you should know whether the product is locally sourced or fully recyclable. Digital Marketers can communicate for sustainability by displaying banners on the website or having constant discussion on social media. Sustainable Marketing can familiarise brand messages with customers and let customers think why you are better than your competitors.

Personalized Marketing is all about implementation of strategy used by companies to attract customers as per targeting their choice, requirements and brands. The marketers can engage with customers and treat each as individual by offering ads, product suggestions, tailored contents and previous purchases with personalized marketing. As user data increases on social media, personalized marketing is used to create campaigns on social media to target the audience of the brands.
According to the survey, 80% consumers are more likely to engage with a company which offers personalized experience and 90% want personalized appeal. Majority consumers are happy to provide their personal information to be used if you provide benefits to them. No doubt, Personalized Marketing will be one of the most effective strategies on social media in 2021.

We have often heard Old is Gold and that’s becoming the latest marketing trend for advertising in 2021. Marketing in nostalgia will give consumers good feels if
it’s done strategically. Marketing in nostalgia can have powerful emotions to stay connected with consumers for a long time. This marketing captures the consumer’s attention by reminding them the best memories of their life. Classic hits, events, famous figures, celebrities and old trends are such examples to use in nostalgia marketing. Campaigning in nostalgia appears more reliable, effective and sophisticated to your audience.

Social Media Marketers must adopt new technologies such as augmented reality (AR) and virtual reality (VR) to stand on consumer’s demand for better experience and engagement with brands. Augmented reality filters are quite popular now for posts, stories and shopping on Snapchat and Instagram. Virtual Reality (VR) might be slow but is the future trend for marketing. Facebook has taken the initiative by introducing Horizon and proves experience of the virtual reality world to users.

You can enhance your engagement and learn customer behaviour by adding interesting and interactive elements such as quizzes, games, polls, surveys and contents to your social media website. Your brand and products will get a boost if customers share these types of contents directly on Facebook or Instagram.

2021 is the year modern and redesigned websites coded on CSS with functions like voice user interface, SEO elements and centralised data design for better engagement with users and to improvise SEO web traffic.
The renewed web design should have features like videos, puzzles, animations, GIFs, polls, quizzes and games. Modern websites must have chat-boxes, landing pages and social media shortcuts for better digital marketing and digital campaigns. Mobile friendly and fast loaded websites with 3d design, typography, gradients, bright colours and well designed layouts will stand in 2021 as well.

No doubt, the number of socially conscious web users is going to increase in 2021. Mental health, environment and social behaviour are the most relevant topics for companies to connect with audiences. Brands should be aware of what issues will affect the consumer's mind and align their marketing according to it with commitment. Brands have to provide better services to the consumer as per advertisement instead of just lip services.

Social media marketing trends will change before you realise it. For your business to thrive, you continuously need to be on top of the current trends and anticipate future trends. Click Digifix to win a social media marketing strategy exclusively for your brand.