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Updated by Nick Kellet on Nov 13, 2015
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Coverage on Yahoo / Tumblr Acquisition Posts

5 Reasons Tumblr + Yahoo is Good For Users

Whenever a spunky, growing startup gets sold to an established player, the cry goes out. Users won't like it. The culture will be ruined. The startup will be subsumed by its parent. Sometimes it's true, but in the case of the Yahoo purchase of Tumblr, I think there's an argument [...]

Yahoo Deal Shows Power Shift

Yahoo Inc. has agreed to pay $1.1 billion for Tumblr, a six-year-old company with more than 100 million users but very little revenue, a deal that highlights the shifting balance of power in the technology business. Veterans like Yahoo have shown they have staying power-and they have cash to spend.

David Karp's Dilemma

As the Tumblr/Yahoo deal continues to be negotiated by press, and the world gears up for whatever is being announced Monday morning, Tumblr founder David Karp is probably having a very interesting weekend. It's likely, in between multiple discussions with his board members and Marissa Mayer,..

Yahoo to buy Tumblr for $1.1bn

Yahoo has agreed a deal to buy New York-based blogging service Tumblr for $1.1bn (£725m; 857m euros) in cash. Yahoo's chief executive Marissa Mayer said that as part of its promise "not to screw it up", Tumblr would operate independently. David Karp, will continue as chief executive officer of Tumblr.

Teens Are This Excited About Yahoo! Buying Tumblr

From Yahoo! News: Now that Tumblr is a Yahoo! property, just like the beleaguered Flickr, some are predicting the service's death already and the deal hasn't even been officially announced yet. Those people are dramatic teens who use Tumblr but that's still a pretty big deal.

Yahoo to acquire Tumblr for $1.1 billion cash

Credit: Reuters/Robert Galbraith The Yahoo logo is shown at the company's headquarters in Sunnyvale, California April 16, 2013. The deal, which will use about a fifth of Yahoo's $5.4 billion in cash and marketable securities, is the largest by far since Mayer took the reins in July seeking to reverse a multi-year decline in Yahoo's business and Web traffic.

Yahoo to Buy Tumblr for $1.1 Billion

The board of Yahoo, the faded Web pioneer, agreed on Sunday to buy the popular blogging service Tumblr for about $1.1 billion in cash, people with direct knowledge of the matter said, a signal of how the company plans to reposition itself as the technology industry makes a headlong rush into social media.

Hell No, Tumblr Users Won't Go To Yahoo!

We've all by now heard about how Yahoo is trying to get some " cool" with a supposed $1 billion purchase of hip blogging platform Tumblr, but it may be a moot point if Tumblr's users fail to stick around post-sale.

It's Official: Yahoo Is Buying Tumblr, Promises "Not to Mess It Up"

After rumors spread during the weekend, it's now official: Yahoo is buying Tumblr. Yahoo has announced the takeover, aptly enough, on Tumblr, explaining that it "promises not to screw it up." That's a reference, obviously, the complete mess it's made of pretty much every other company it's ever bought.

Social Media In an Uproar Over Yahoo's Rumored Tumblr Acquisition

Reports have recently surfaced that Yahoo's board of directors has approved a $1.1 billion acquisition of Tumblr. While Tumblr and Yahoo have yet to release official statements about the acquisition, the Internet - mainly Tumblr's younger skewed users - has already had a strong reaction to the potential purchase.

Buying Tumblr Will Leave Yahoo With The Same Old Identity Crisis

Yahoo is expected to announce the acquisition of blogging site Tumblr for $1.1 billion on Monday, with both companies' boards having agreed to the deal, according to reports in AllThingsD, which first broke the news of sale talks, as well as the New York Times and the Wall Street Journal.

Hobson: Yahoo buys itself some "cool" with Tumblr deal

(CBS News) Yahoo announced the acquisition of the blogging site Tumblr, after the Yahoo board approved the $1.1 billion purchase on Sunday. The Tumblr acquisition is said to be part of Yahoo CEO Marissa Mayer's lofty goal of making Yahoo -- which has a large but aging audience -- a daily visit for all Internet users.

It's Official: Yahoo Is Buying Tumblr For $1.1B, Vows To Keep It Independent

Yahoo has now officially confirmed that it is buying Tumblr for $1.1 billion, confirming speculation that started last week. It says it will keep it as an independent company, with founder David Karp at the helm as CEO. "The product, service and brand will continue to be defined and developed..

Yahoo Buys Tumblr and Promises "Not to Screw It Up"

You already know all the details, but here's the official word from Yahoo on its $1.1 billion Tumblr deal. Note the touches of Tumblr-like whimsy in the release, and Yahoo's tacit acknowledgment that this sort of thing is easy for a big company to botch. Yahoo!