Brad Ford
Speaking of the success of eCommerce marketing, it is not something that can be achieved overnight. ECommerce marketers require lots of patience and tons of investments. But even after they have both of it, still it’s not necessary that an eCommerce business taste success.
Over the years various social media platforms like Facebook, Pinterest, Instagram, etc. have given a new definition to online shopping. With new changes, eCommerce has been accelerated dramatically and there are no signs of it slowing down in the foreseeable future. Speaking of the success of eCommerce marketing, it is not something that can be achieved overnight. ECommerce marketers require lots of patience and tons of investments. But even after they have both of it, still it's not necessary that an eCommerce business taste success. Therefore, every eCommerce business needs to have a helping hand i.e. by hiring marketing professionals. While another solution could be the right eCommerce tools that helps a brand running an online store can provide its customers with the best shopping experience. Be it setting up payment options or keeping up with the customers, there are innumerable eCommerce marketing tools that can make a huge difference. So, do you want to know the best eCommerce tool for 2020? If yes, then scroll down! Best 9 eCommerce Marketing & Sales Tools for Businesses We've put together a few best eCommerce marketing tools for small & large businesses both. Find the best eCommerce solution for your business using this brief guide. 1. BigCommerce Gone are the days when eCommerce businesses have to face long delays to make changes in their website or to launch new products. Now with zero complexity, 'BigCommerce' can fuel your business with all the capabilities of enterprise eCommerce. Providing a SaaS eCommerce platform to the online stores, this eCommerce marketing tool can get your products online within a few minutes. Ecommerce brands of all sizes are partnering with BigCommerce as it has all the out-of-the-box tools and technologies that they need. Also, it doesn't ask for much time of the marketers which makes it less time-consuming as well. 2. Shopify By providing a personalization service for your online store on fleek, 'Shopify' is one of the most popular eCommerce marketing platforms/tools. It is a top-rated eCommerce solution that allows merchants to build an online store along with social media selling tools. From marketing & payments, to secure checkout & shipping; there's nothing Shopify can't handle. In addition to this, Shopify can be integrated into eCommerce marketplaces such as Amazon, etc. So before any wait, start setting up your online store and experience a great number of sales in no time with Shopify. 3. WooCommerce Another popular eCommerce marketing tool that is even available for free is customizable and is an open-source tool is 'WooCommerce'. So either you can rely on WooCommerce to design a complex store from scratch or extend a store for a client. While the fact that it's easy to use & can be applied on your WordPress website. But even if this tool is available for free, you still need to buy pro features to upgrade your store's experience. Along with so many pros comes cons too, and that is unlike other eCommerce stores, WooCommerce is not as easy to set up. 4. Wix Designed especially for small businesses, restaurants, online stores, and artists- 'Wix eCommerce' has become quite popular for the last several years. Helping you launch, run, and scale your online store successfully, this tool is a complete solution with visually impressive layouts. Also, Wix is free as long as you need it. 5. Squarespace With in-built eCommerce capabilities, this eCommerce tool is mainly popular amongst businesses and individuals in creative industries. The 'Squarespace' is the perfect eCommerce marketing tool for those who want to showcase their work & sell it online. If you want to take full advantage of this eCommerce tool, you can either opt for their Basic Commerce or Advanced Commerce plan. 6. Magento No matter how big or small your website is, 'Magento' provides an all-in-one eCommerce solution to small businesses, mid-market, B2B online sales, and more. Just by using drag-and-drop tools, you can quickly create and launch new engaging Shoppable content. Along with that, you can deliver online shopping experiences without any technical support. Unique Social Tools For eCommerce Social media means global users and ecommerce means selling products online. And what's better than merging both the platforms to gain maximum revenue. In simple words, social commerce is the new age shopping venue for modern-day shoppers with the feature of buying and selling products on social media networks such as Instagram, Facebook, Pinterest, etc. 7. Instagram Online marketers have been selling on Instagram since many years, but it was restricted to customer's engagement through links in bio or links in comments. But with the advancement of new features of Instagram, Shoppable Instagram Feed, customers are provided with a streamlined shopping experience to purchase the products directly from the posts without leaving the app. This feature helps the brands to tag 5 products in a post and add 1 product sticker to their story. To get started with Instagram shoppable posts, brands need to fulfil the eligibility requirements that are You must be located in either of the countries (US, UK, Canada, Brazil, France, Italy, Spain, Germany, Australia)You must have an Instagram business account.Your profile should be linked with Facebook product catalog. Once you fulfil the requirements, you are all set to create your own shoppable Instagram feed. 8. Facebook Shop With many big brands and businesses strengthening their presence on Facebook, the social networking channel offers them with a perfect social commerce platform called Facebook Shops. Using this feature, brands can create their online store on Facebook and on Instagram for free. The only requirement that follows is the brands should have a Facebook business page. Once you own a business page on Facebook, you can create your customized Facebook shop where you can upload a product catalog and choose the items that you want to display from the catalog. 9. Pinterest Shoppable Pins Social channel which started as a platform for searching DIY ideas, is now the new trending strategy for marketers to sell online. With the introduction of Shoppable pins, pinterest allows the buyers to shop directly from the pins without even leaving the app. To get your brand ready to sell on Pinterest, you need to have a business account which is to be linked to your website. Also, with the updated visual search option, you can click on "Shop Similar Products" while hovering over a pin. Selling on pinterest has boosted the audience engagement for the brands with an increase in conversion rates and sales. Final Words For the last several years this trend of eCommerce marketing has been growing and it will continue to gain popularity as more customers appreciate the convenience of online shopping. Whether you want to showcase social proof for online shoppers, encourage purchases, or generate more revenue, these eCommerce marketing tools are the one-stop destination for all your eCommerce business needs.
Word of mouth marketing is the fastest growing and most effective way of marketing. Here are all the ways word of mouth marketing can help a business grow.
Shoppable images are the social shoppable posts with pictures that offer the consumers a direct opportunity to buy a product with just a few clicks. It is a great strategy to help enhance engagement and bridge the gap between browsing and buying with clear product recommendations or purchase points.
From 1995 to 2020, E-commerce has definitely come a long way in terms of scale, volume and relevance. Cheap shoes, groceries, or a plane ticket to go see your loved ones. There is no end to what you can buy off the internet, just by spending a few minutes and clicking a few buttons.
With the increase in the use of social media platforms, the average time that a social media user spends on it has also been rising with passing time. And the more people will adopt social media as part of their daily routine, the better it will be for the marketers.
According to the MarketingWeek survey, it is found that about 31% of social media users get influenced to buy products from social platforms like Facebook, Instagram etc.
Social Commerce is the newly introduced marketing strategy in which the brand sells its product directly from social media platforms. Do not get confused between social media marketing and social commerce.
Since its existence, Instagram has evolved tremendously as this one of the most popular social media networks has introduced innumerable features to keep the audience engaged. One of them is Shoppable Instagram that we will discuss in this blog.
SRM Articles | Help Care Support - Best Social Marketing Strategies For Festive Season 2020 Best guest posting on high DA & PA sites.
There is a lot of buzz around the festive season to shop for new styles and designs. To avoid the mad rush at the end, it’s better for the brands to prepare early as the shopping trend during holidays and the festive season is felt throughout the globe.
social e-commerce will be beneficial for your business if it's done right. It helps in creating your social presence and engagement, which bring leads.
Social commerce is the method used by marketers for more personalized and in-app customer shopping experiences with the use of social media platforms. It is a simple way to bring e-commerce functionality directly into social media platforms.
Explore why turning your Instagram posts and feeds into Shoppable posts that will help you generate more sales and build brand trust.
Remember the time when compelling and beautiful catalogs and stylish mannequins were the only winsome strategy that marketers used to attract customers. With the advancement of time, Marketing strategies have drifted towards the rising trend of digitalization and modernization.
Explore these 9 top social media marketing ideas for fashion brands to boost brand sales, user engagement and trust on social media platforms.
People are diving deep into the fashion trends with time, and social media is the new shopping destination for them to make a smooth purchase with just a few clicks. So this blog highlights the key social media marketing ideas for fashion brands.
To help you achieve more with social shopping, we have penned down the top 15 social shopping success strategies for brands in 2021.
Often, there are too many unnecessary steps in the purchase journey that we experience while shopping. This is indeed the main reason why the majority of potential customers abandon the products in the cart and switch to some other brands.
Lack of trust and time-consuming purchase journey is the compelling reason that most of the customers abandon their carts before making a checkout.
Social commerce can be defined as integrating eCommerce practice over social media platforms. Social Commerce is making it possible to directly sell products and services over social media channels rather than redirecting customers to any website.
We all know that social media is here to stay; that is why it is extremely important to optimize your social media presence. All you need is a solid social media strategy that can help you drive your business growth.
In this blog, we have penned down a few ways to integrate into your social media.
Social media marketing is all about brands engaging with the audience, interacting with them, solving their queries, building relationships, enhancing brand awareness & trust, maximizing reach, and most importantly - driving conversions for the brand.
Nowadays many big Fashion brands are having a huge social presence with great social media marketing strategies. Here we have discussed these strategies which help you to boost your brand.
Fashion brands are scattered across all the layers of social networking channels. If you want your brand to get a distinguished identity, you will surely need a skyrocketing social media marketing strategy.
Seems like Social Commerce is going to even have bigger footprints in 2021 and beyond. To know more about eCommerce brands, keep reading the blog!
Aiming to make the online shopping experience for users more engaging & satisfactory, the professionals from the marketing world came up with the concept of ‘Social Commerce’. It must sound new for some of you but trust us, there’s no rocket science behind this concept.
Social ecommerce emerges as a tool to enhance the shopping experience by integrating the social aspect. With social ecommerce, brands and marketers can connect people on the same platform. With social ecommerce, brands and marketers can connect people on the same platform, check unbiased recommendations for their favorite products, and make a purchase decision at the same time while interacting with social feeds.
Find how social shopping helps you grow sales, traffic, and social success with key social shopping examples, strategies, and platforms.
The new Instagram Shopping allows users to select and purchase products easily from the app. Read how Shoppable Instagram Posts can boost social sales. With Shoppable Instagram Posts, brands can display eye-catching images of the product and instant shopping options that streamline the purchase path of the online customers and provide them with a comfortable shopping journey.
