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Updated by Shibabrata Bhaumik on Nov 17, 2020
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Shibabrata, the 'Fintech Chanakya' explains buyer’s shift towards 'Lipstick Effect' post COVIDShibabrata Bhaumik | PayQ

Fintech giant PayQ expanded its business operation straight by revamping the user experience into its all-new “PayQNeo”, Read how founder Shibabrata Bhaumik is trying to bring storm in the industry by introducing the next generation Global banking system and entering the market at the right stage.

Shibabrata, the 'Fintech Chanakya' explains buyer’s shift towards 'Lipstick Effect' post COVID

Consumer will show a tendency to compensate by buying more high-end versions of lower-priced items.