Branded Content Marketing Tips & Tricks

As content marketing strategists, we love to see the research processes behind powerful marketing strategies and evidence based solutions. From psychological approaches to understanding consumer behaviour to tried and tested research into how brands can grow, we’ll be taking a look at some of the most influential books in the marketing industry and share our own takes.

We’re kicking things off this month with Byron Sharp’s How Brands Grow which aims to take an evidence-based approach to marketing. As a Professor of Marketing Science, Sharp and his colleagues at the Ehrenberg-Bass Institute were keen to move away from traditional beliefs in marketing which were based on assumptions, arguing that marketing practice should be based on evidence from marketing science. Using this evidence, he outlines 7 rules for brand growth, arguing that brand distinction is the key to growth rather than brand differentiation.

The world does not need more content junk. Hub's CEO, David Hunstone, discusses our Content Strategy Framework and making content that works.

Creative content agency Hub explores how to create hero conetnt that improves businesses’ communications strategy.

Hub's CEO, David Hunstone, discusses what it takes to become a video content hero.

London based, Insight-led content agency Hub, hosted a seminar to shed some light on developing an effective customer-centric video strategy.

Hero video content is often born out of brilliance but made with authenticity, emotion, alignment and effort. Hub's CEO, David Hunstone, discusses what it takes to create hero content.

We explore Ritson's 10 key factors for driving advertising effectiveness and give our analysis on how brands and agencies can incorporate them into their own strategy.