No, one would ever have thought that it would be in 2020 when Instagram would become a prime platform for companies to run ads for their businesses. With over 1 billion daily active users and 400 million daily active users who posted 95 million posts a day, these engagement numbers make ad placements on Instagram an integral part of many social media campaigns. However, there are many steps involved in reaching a high number of subscribers and users as well as reaching the right audience with the right message.