Top 10 SEO myths and facts: SEO Best practice

Fact: Of course, it is crucial for your website to ideally appear in the first three positions of the organic search results on Google with the keywords that are important to you. Good click-through rates may mean a lot of website visitors, but not necessarily that these visitors often achieve the website's target, such as buying something, filling out the contact form, or watching a product video ('conversion' is called this goal achievement). Optimization of search engines impacts many areas: usability, i.e. user guidance and user experience (how people experience the website), website architecture, content marketing, etc. Individual keyword ranking is just an SEO target and is often overrated. If keywords are very generic, then there are usually strong competitors. So, always take a look at which websites for the search term or phrase that is relevant to you are list on Google among the top 10. That provides you with a good overview of how your website can optimize.

Fact: Unfortunately, on-page SEO, i.e. all SEO measures directly on the website, is just part of the work. There are several other factors to consider, such as page efficiency, link building or social media optimization, in addition to keyword research, image optimization, content creation, etc. SEO is a holistic project. It's always about the coherence of the website, the recognizable positioning and the "round" overall concept.

Fact: Yes, of course, there are also a lot of technical aspects to SEO and, the IT department will also help with redirects, robots.txt or site load times. But neither the web designer nor the IT department can deal with keyword analysis or content marketing intensely. That's why it's good if an SEO manager takes care of getting under one roof the many different aspects and makes the specifications for others.

Fact: Keyword stuffing is mega-out, i.e. entering multiple keywords in one text or a footer. Above all, there's nothing you have to enter in the metatag, which is useless to Google. Keywords or long-tail keywords don't have to force into the text. To find keyword themes, i.e. keywords, synonyms and variants that go with them, modern SEO means more today. Write a strong headline and user-relevant content that is catchy. Because, for Google, what is good for users is also good.

Fact: The density of keywords is a myth that continues to pop up. There is no indication as to how much you should mention the keyword. And it doesn't make sense if the text sounds unnatural when you read it out loud. But including the keyword in the headline makes sense. In the (not too long) URL and at the beginning of the text, it is best to include the keyword. Do not over-optimize, so you will be pleased to read the content.

Fact: Yes, it's nice to have backlinks from well-respected theme pages pointing to your website. And no, since the building of links is about quality, not quantity. Google immediately recognizes this as spam when the times for link buying and link exchange are over. Even in all possible web catalogs, web directories, etc., the meaningless entry does not help to strengthen a website's authority. And do not buy links. If you write good content, e.g. posts for your blog, interesting offers or guest posts on other sites, you can invest this money better. This is how you build natural links gradually.

Fact: Of course, good content is important. It is also important there is always something new added to the website. But you can also check, of course, the keywords your website visitors got, where these visitors came from, and which posts were the best. To find new topics for your website, this research can also use. That's again searching engine optimization now;)! Inevitably, content and SEO are linked.
Google does not, incidentally, want to show the website in the top positions that are best search engine optimization, but rather to display the website that contains relevant search term content. Good content is, therefore, a prerequisite and meaningful on-page optimization that supports the work of the crawlers in understanding your page's topic.

Fact: No, it's not about beating the user down with content, but rather that you correctly present your company and your unique selling proposition and that what the user do next on your site is clear to the user. To do this, you do not need hundreds of pages. Better pay attention to the content's quality. For users, just a few lines of company news are rather uninteresting and, Google classifies them as "thin content" that offers no additional value. So, when you add new content, make sure the new page created because you have something to say and the user benefits from it.
But it doesn't necessarily have to be a blog that gets the attention of users. Pages that contain tips, FAQs or small tools may also be useful.

Fact: Just to come straight to the point: your website is not automatically rated better just because you have a company profile on Facebook, Twitter or any other social network. This is because the content of the networks can not necessarily access by Google. But still, a marketing strategy for social media and search engine optimization belong together. You don't have to represent everywhere, but you have to be right if you do because the content of high quality is shared too though.

Fact: If it was that easy: you only had to add your city or region on your website in the text and, you would appear at the top of the search results. Of course, it makes sense to mention where you can be found on the website if you want to find locally. But when it comes to optimization of local search engine optimization, think of review, too. A Google MyBusiness business profile is especially important because you can appear on Google Maps here and thus rank better in the search results. The company can also receive reviews, receive messages from customers, or post them. Find out more about how local online marketing can promote your business!