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Updated by Grey Audrina on Nov 06, 2020
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Grey Audrina Grey Audrina
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The Role Of Social Media In Boosting The Travel Industry That Changed Tourism Marketing Forever

The travel industry not only provides their clients with transportation from one place to another but also all other services related to the needs of the traveller such as boarding and lodging and transport after they reach their destination. Social media for the travel industry has had a tremendous impact.

Source: https://www.igtsolutions.com/services/digital/social-media-management/

1

Travel Research

Travel Research

Social media for travel industry create social networks to ask for support when planning their upcoming adventure and Travelers are able to make informed decisions about their travel plans as they do extensive research online on social media to get information about possible destinations.

2

Perfect Customer Service Platform

Perfect Customer Service Platform

One of the least talked about—but most important—ways in which social media has changed tourism marketing is in the ability to provide superior customer service. Social media allows brands to field questions, comments, and concerns in a single place, for as many hours of the day as they see fit, and showcase their professionalism at the same time.

3

Travel agents and advisors

Travel agents and advisors

Social media for the travel industry has changed the role of travel agencies as they
concentrate more on online services. Travel agencies also keep up to date with technology advances and market trends to attract more customers.

4

Loyalty programs

Loyalty programs

Loyalty programs have also gained prominence with customers expecting to be recompensed for good reviews.

5

Increased Transparency

Increased Transparency

With social media for travel industry it’s become effortless to review a travel-based business, and the sites mentioned above contain millions of reviews of hotels, resorts, and other travel businesses.

  • Hello everyone, Audrina grey here is a graduate in IT Technology and working as a travel consultant. My hobbiess are singing, sketching and enjoys ice skating. I like to share my thoughts on techy gadgets, technology and entertainment etc.

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