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Updated by Stephan Marais on May 17, 2013
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Content Marketing, Outreach & Blogging - Round Up, 17 May 2013

How to Find Key Online Influencers | Social Media Today

Brad Friedman Influencers reside in every knick and cranny on the web. They share stories about brands. The more influential they are, the more impact their stories have on the success of a business.

5 PR Strategies You Can Use To Build Links Right Now

There's been a lot of talk in the search industry over the past year regarding the overlap of public relations and SEO, particularly in the area of link building. As a Public Relations major, this couldn't make me happier - not because I feel like my college degree can finally be justified to my parents; but [...]

How to Generate More Leads With Your Blog, 5 Tips | Social Media Examiner

Does your business have a blog? Would you like your blog to bring in more leads for your business? You already know you need to create awesome blog content, but there's more to business blogging than just that. You also need to include a few tactics to help you bring in the leads you want.

Business Blogging Pros, Cons & Best Practices for Better Content Marketing

As part of our continuing series on content marketing tactics, I'll be covering a topic that is absolutely near and dear to every content marketer's heart: business blogging. According to a recent NM Incite report, there are over 181 million blogs around the world.

The Power of Visual Content and Brand Visuals in Action

Visual content is certainly trendy - see the meteoric rise in infographics and social engagement with images as proof. Yet the need for content that appeals on a visual level and presents information in a more engaging format than text goes far beyond what is cool or fun to create.

The ultimate content audit checklist | SEOptimise

I think it would be fair to say that Google's major algorithm updates in the last couple of years have seen us all asking ourselves some tough questions about the quality of what we're putting on the web.

Content Marketing DOs and DON'Ts

While everyone's definition of content marketing is a little different, the execution side of this marketing channel has much more definitive best practices. Whether you are new to content marketing or just looking for validation that your program is running smoothly, here are some of the most important (and often overlooked) DOs and DON'Ts of content marketing.

B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

By Michele Linn published May 15, 2013 Last week, when we published findings from our study, B2B Small Business Content Marketing: 2013 Benchmarks, Budget, and Trends - North America (sponsored by Outbrain), reader Andy Detweiler posed a great question in our comments section: "Any insight on how small B2B companies plan on solving the problems listed?

How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook

I'm in a few Google+ groups focused on SEO, social media and content marketing. The question of what stock photo service to use and where to get free images has come up a couple times. It got me thinking about the process I use to find, modify and use images in my day-to-day.