Yesterday, Google's Matt Cutts did something he doesn't often do - he pre-announced changes Google will be implementing to the ranking and indexing algorithms in the next few months. Specifically, he mentioned about ten changes coming to Google's search results and algorithms over this summer - in the "next few months" he said.
Unless you’ve been living like its 2005, you should be aware that the first role of doing SEO is to make sure your website complies with Google’s Webmaster Guidelines. If it is not in line with these guidelines then you can expect to see some issues with its indexation and visibility in the Google search results.
Bing announced they have added people to the auto-suggestions when you search and Bing tries to auto-complete your search query. Here is an example: Bing said they did this because people searches are the second most searched for category, representing about 10 percent of all searches on Bing.
Want to have your company logo appear in Google search results, similar to the way authors get to have their pictures displayed? Keep waiting. New "organization markup" support that Google has announced won't do that, but it might be useful for putting your logo in Google Knowledge Graph boxes.
Since announcing the schema.org project two years ago, little has changed with the markup. That changes today as Google announced a new schema that supports company logos. The logo designation is part of the Organization markup within schema.org. Using it will allow Google algorithms to understand which image on your server is your preferred logo.
The only certainty in the SEO world -- or, really, the digital marketing world -- is change. And over the past two years, we have seen a whole lot of it. Both Google Panda & Penguin have severely disrupted what works for search marketers, leaving many rather confused about what they should be doing to attract more organic traffic.
If you're ranking number four for a keyword, there's no doubt you want to move up to that coveted number one spot. So how do you boost your rankings for the old keyword you've been targeting? In today's Whiteboard Friday, Rand explains how adjusting your existing content can be used to help bump your site up in the SERPs!
