Top Multichannel Inventory Challenges and Solution

As you shift to multichannel sales, you are likely to encounter commonly faced challenges associated with managing channel-wise inventory. To help you kick things off, let’s understand the most common inventory challenges and their possible solutions.

Going multichannel allows you to expose your products to different kinds of customers, generate more revenue, and expand your brand presence. As running an eCommerce retail can be tricky already, it gets even tougher when you plan to expand your business to multiple sales channels.

Multichannel sales have brought better opportunities for brands, retailers, and distributors, and many of them have started committing to it. However, when inventory issues rise up, most of them are deprived of the benefits they can reap. Therefore, mastering multichannel inventory management and becoming operationally efficient is the only way to overcome the most critical challenge of this industry.

To sell online without having to spend a penny, you have several options: through social networks, uploading videos on YouTube, using digital markets or marketplaces, having a blog and using Google tools. Social networks, if you did not know, have many functions. Beyond placing photos and videos of what you do in your day to day life, you could use them to sell free online. Facebook and Instagram are outstanding options. You just need to create an account and place photos of what you are going to sell.
Try placing a contact number or an email so they can ask you questions and place orders. On the contrary, if you have an online store, put the link in your biography. So those who are interested, will automatically visit your page and buy through it.

YouTube is another social network, which is as beneficial as Facebook and Instagram. Millions of videos are uploaded on YouTube every day, and there are many channels with millions of subscribers. So, if you have your chain, do not hesitate to talk about what you sell in your videos.

You can dedicate an exclusive video, where you can leave the link to your online store or to your Facebook or Instagram accounts. Hence, your subscribers can go directly to the link and buy. The second option is to offer one of your products in exchange to review your product. However, you should not choose any YouTube channel. It must be one that has the same interests as you. Otherwise, your subscribers will not be interested in buying your products.

Increase online sales by using these social network channels as free driving force for eCommerce business. Learn on how you can market your products digitally.