How PPC works? Digital Marketing agency in Kolkata. Hindusthan Online

Understanding the science behind pay per click
Pay per click advertising is an incredibly powerful marketing strategy that can generate businesses by thousands in revenue. With the ability to set up a campaign in a matter of minutes and watch visitors come to your website, it’s an essential strategy for many companies.

But how does pay per click work?

If you want to improve the effectiveness and ROI of your campaigns, then understanding how PPC works is essential. Many businesses jump straight into making their PPC campaigns and then complain when they don’t make their expected return. By understanding how PPC works, users have a much better chance of making a profit and having a successful campaign.

So just how does pay per click advertising work?

How Pay Per Click Works: Advertisers

When it comes to PPC, there are 3 main parties. Advertisers, the middle man (or PPC network) and publishers. Advertisers are businesses or individuals who use PPC in order to promote their products and services.

They pay the PPC network, (Google Ads, Bing Ads, and Facebook Ads) to display their adverts on their network.

Whenever a visitor clicks on their advert, they are charged money by the network. This is where the term “pay per click” came from. Now, depending on the keyword, they are targeting and the competition, this will determine how much they pay per click. If other advertisers are all competing for the same keyword, then it’s obvious the keyword price is going to be high. There are only a limited number of advert slots available on Google’s home page, so businesses need to battle it out to claim their spot. It is necessary to know that there are plenty of advertisers out there all competing for the same keyword.

Now let’s see how those publishers fit into all of this.

How Pay Per Click Works: Publishers

Publishers are individuals who team up with PPC networks in order to earn revenue from displaying their adverts. Almost all publishers own some website which they can display adverts on.

When website visitors click on these adverts, publishers receive a split of the revenue. How much they receive in the end depends on what keyword the user clicked and what the average bid of that keyword was?

Publishers were introduced by many PPC networks with the aim of increasing the networks display and potential audience. By having webmasters and developers display ads on their websites, apps and videos, this allows PPC networks to reach a wider range of users.

When advertisers create PPC campaigns, they are often given the choice between having the advert displayed on the network or with their partners. The benefit of having publishers and partners’ means advertisers can pay less per click than they usually would. In addition to this, the PPC network gets to make more money, and the publishers take a slice of the revenue. Everybody wins!

With this specialized service in place, Hindusthan Online is one company which is the number one PPC advertising company in Kolkata.