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Updated by danswansonn on Jun 11, 2022
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danswansonn danswansonn
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SEO Basics

SEO Basics

Language:

This information is also very important. What language is actually spoken on this website? This is exactly where you are listed. The second value is not that simple. The CharSet is specified here. What is an iCall? Well, that’s getting very theoretical. But that is the character set that is used to display letters and numbers, periods and exclamation marks, etc. It may have happened to you that you came to a website and all umlauts Ä, Ö, Ü and ß were displayed with strange characters, or were not displayed at all. This is exactly what happens if the charset is not specified or specified incorrectly. What happens is also clear, the search engines do not recognize German texts with umlauts and the text is incorrectly written into the search engine's index. You will then no longer be found.

There are a lot of different CharSets, but the ones that land here are mainly ISO-8859-1, ISO-8859-2, ISO-8859-15 and UTF-8. Personally, I always recommend writing the pages in UTF-8. On the one hand there are almost all characters also Chinese and Arabic, as well as all European ones. And that's exactly why it's slowly becoming the standard on the web. If UTF-8 is specified, the HTML files must of course also be written in this character set (CharSet). This can be set in good editors; the ISO standard is generally used under Windows. Microsoft just needs a little longer with everything. Personally, I always recommend writing the pages in UTF-8.

On the one hand there are almost all characters also Chinese and Arabic, as well as all European ones. And that's exactly why it's slowly becoming the standard on the web. If UTF-8 is specified, the HTML files must of course also be written in this character set (CharSet). This can be set in good editors; the ISO standard is generally used under Windows. Microsoft just needs a little longer with everything. Personally, I always recommend writing the pages in UTF-8.

On the other hand, almost all characters are included there, including Chinese and Arabic, as well as all European ones. And that's exactly why it's slowly becoming the standard on the web. If UTF-8 is specified, the HTML files must of course also be written in this character set (CharSet). This can be set in good editors; the ISO standard is generally used under Windows. Microsoft just needs a little longer with everything. under Windows, the ISO standard is generally used. Microsoft just needs a little longer with everything. under Windows, the ISO standard is generally used. Microsoft just needs a little longer with everything.

Date and time:

This meta tag is only important if you offer news on your site, for example. The date when the message was created should always be specified on the news page. This information is also a must for blogs. For other pages mainly pages that describe the company or, for example, the pages imprint and contact. Which actually rarely change, this information should not be given. Because a date that is too old ensures that the search engines see the information on the page as out of date. Although they are actually still up to date.