Local SEO Tactics That Will Enhance Your Website Ranking.

Nowadays, competition is fierce for every niche. Every business owner wants their website to rank one on Google. Utilize these 5 tips to create a robust SEO foundation – and rule the local search.

1. Begin With The Site Audit

· A website audit will help you to understand which segments of your website are doing well and to discover the parts that need improvement.

· Though this process is a little time-taking, it provides a benchmark to calculate your progress. It offers you the information that will help you to create a roadmap that may include queries such as:

i) Does your website rank locally?

ii) Are you able to generate enough traffic?

iii) Is your site able to generate leads or converting customers?

· Identify where you are lagging, focus on key areas. The key elements that you must not forget to check, include:

i) Page Structure: Keyword optimized titles and meta descriptions, heading tags, alt tags in images, URLs.

ii) Website Design and Structure: HTML & XML sitemap, temporary & permanent redirects, robots.txt file.

iii) Links: Include Outbound and inbound links, interlinking with other pages on your site, and remove broken links.

iv) Content: Fresh information, keyword density and link placement, attractive graphics, duplicates, redirects, and canonical tags.

v) Accessibility: usability, mobile-compatibility, site loading speed. Working on the above factors will enhance the organic traffic on your site.

1. Do Not Forget To Use These Tools

· Employ Google Analytics to monitor your site. This tool will effectively help you to find out which pages require improvement.

· Also, make sure you keep up with Google Search Console to determine issues that need to embed.

· Use the Page Speed Insights tool and Mobile-Friendly Test tool.

1. Ensure SSL Certificate

· Recently, Google has strong-armed webmasters into including SSL certificates (or HTTPS).

· In the past, up to 70% of Chrome users didn't pay attention to the warning messages. Therefore from now, ‘Not Secure’ messages will be the center of attraction for site audiences.

· Make sure that your website doesn’t lag behind due to this lack of SSL certificate.

1. Scrutinize Your Website Accessibility

Irrespective of the disability, everyone has the right to access the internet with ease. Make sure your website adheres to the following:

· All images must contain alt text which will help the screen readers to read.

· The site buttons and links should be clearly named.

· Video content must include text descriptions.

· Page titles should let the user know about the page content and should not mislead onlookers.

· The webpages must not have any empty links.

· Users should be able to navigate the site through the keyboard.

· Make sure that your website doesn't fail to clear W3 HTML Validation without any major issues.

1. Optimize For Android Devices

As per the study, 52% of internet traffic comes from android devices. This implies that if you wish to keep up with Google and your prospects, your website requires to work fluently with smartphones and tablets. Factors that affect mobile compatibility include

 ·   Design responsiveness.

 ·  Navigation of site

 · The loading time of the page.

  ·  Site usability

1. Go Social

Although social media would not offer you much favour in terms of site ranking, still it plays a major part in the digital marketing strategy. Understand why. This tactic will help you to:

    · Establish quick interaction with prospects.

· Improve exposure.

· Strengthen authority, trust, and reach.

· Drive more traffic to your webpages.

· Steer conversions.

How Can We Help You?

Our experts at Web Mingo will help you to create a robust impact on local as well as holistic reach. We are well-aware of the tricks and tactics that would help your website to rank high on Google in less time and also drive quality leads.

Footnotes: https://webmingoin.wordpress.com/2020/03/14/search-engine-optimizationseo-advantages-and-disadvantages-of-seo/

Thank You

Have a healthy life

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