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Updated by AppliedAI Consulting on Oct 25, 2020
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Top 10 ways AI strategies can help E-Mail marketing

With AI-powered email marketing you can improve the effectiveness of your email campaigns while reducing the time you spend on them. Artificial Intelligence (AI) is helping marketers to a large extent by serving personalized content at scale, reducing campaign production times, enabling them to boost revenues and increasing meaningful engagements with the customers.

2

Maintain transparency

Privacy concerns are constantly on the rise today. As such, always inform your subscribers about how you will use their information once they sign up for your emails. AI enables you in building trust with your customers and maintaining a transparent relationship with them.

3

Maintain an authentic approach

Transparency goes hand-in-hand with authenticity. When a subscriber opts in to receive your emails, confirm their email address by sending a verification email. Ask for the necessary personal information only and let them know that their information is safe and no 3rd party will be allowed to access their information without their permission. This ensures active engagement with your customers.

4

Segment in the right way

One must consider certain variables to correctly segment their subscriber list and make personalized emails if they want to enhance their customer engagement using relevant offers. For example, the person’s gender, age, past purchases, search history, geographical location & so on. Your subscribers might ignore your emails if you keep sending irrelevant ones. Artificial Intelligence comes into picture to extract the right data and make better emails.

5

The best time to send the emails

One must consider certain variables to correctly segment their subscriber list and make personalized emails if they want to enhance their customer engagement using relevant offers. For example, the person’s gender, age, past purchases, search history, geographical location & so on. Your subscribers might ignore your emails if you keep sending irrelevant ones. Artificial Intelligence comes into picture to extract the right data and make better emails.