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Updated by romax79799 on Oct 22, 2020
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Common Google AdWords PPC Mistakes | Explained!

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One-click pay (PPC) advertising is the fastest way to drive fast traffic to your website, but if you don’t use the right methods to generate effective advertising, it can cost you money. can be profitable, especially if you use Google AdWords. as an advertising platform. AdWords PPC is the most competitive advertising channel, where most online marketers try to use it to their advantage, but unfortunately, most of them ultimately fail. Why aren’t most of them able to make money with AdWords?

Setting Initial Bids Too High

Most internet marketers start offering too many to rank high before they identify their useful keywords. Trading at $ 0.50 or $ 1.00 per keyword may put you first in search results, but if that click doesn’t turn into a sale, it will cost you dearly. You should try your AdWords ads with a series of low-cost targeted keywords and keep track of which keywords are benefiting. Then remove the keywords that need to be clicked without conversion and focus on the keywords that make money.

Enable Ads On Content Network

Most people forget to turn off content ads when they start a new campaign. Before confirming that your new campaign is profitable, it is recommended that you turn off the content network and focus only on research. Activating an AdWords campaign in a content network will cause your ads to be displayed on sites related to AdSense ads, which will increase the number of impressions and reduce your CTR, leading to a decrease in quality score. you will have to pay high prices to activate your ads and your keywords.

Wrong & Un-Targeted Keywords

If you’re selling ringtones for your cell phone, redirecting the “mobile phone” keyword can get you clicked too many times, but these clicks may not be your potential buyers because they simply The application for a new cell phone, screen, or mobile phone you want to earn money. and others. Using the wrong or untargeted keywords will result in too many clicks, but it will do you no good, with which you give Google money for free.

Poor Or Non-Attractive Ads

You can use the right keywords, the average price, and your ads will appear in the keyword search results, but you will get a lower CTR. Then there was a problem with your ads. This may not deliver the right message or give searchers what they are looking for. Bad or unsavory ads cause your ads to appear without clicking, so no traffic is delivered to your address and you don’t make money.

Bad Landing Page

No matter how good your ads are and no matter how well your keywords are targeted, the traffic you drive to your landing page, or the page that merchants sell, or your landing page on your website, if there is a landing page, is the target bad landing page. Driving traffic to the wrong landing page leads to low conversions, and you may not make enough profit to cover your marketing costs. 

Always use Google Ads Phoenix services to avoid these mistakes and run successful campaigns. For more articles stay with us and share the content with others!