allenbrownjewel
Explore our guide to buying jewellery online for that someone special or for your very own jewellery collection.
In March 2020, the Covid-19 pandemic forced the temporary closure of many retail premises, leaving consumers with no choice but to shop online. Even as lockdown measures begin to ease, this switch to internet shopping and the concept of leisurely browsing has been a welcome one for many. So, if online shopping is here to stay for you, what do you do when looking for something personal, and sometimes expensive, such as jewellery?
We have put together a guide to buying jewellery online, to help you get the most from your purchase and enjoy shopping for pieces of jewellery at your convenience.
Whilst the concept of browsing is a fun one, sometimes it can be detrimental in your search for something as you can get easily sidetracked by items that you don’t really want or need. Knowing what pieces of jewellery you are looking for before you start your internet search, will help to ensure that you come across the most relevant sites from the offset.
Knowing whether it’s an engagement ring, an everyday pendant, or a pair of earrings as a special gift for a loved one will help you to whittle down the options to a short list quite quickly, so you can then compare prices, reputation and added extras.
Whilst the internet offers a plethora of options, it can also be difficult to tell a good retailer from one selling counterfeit items. When shopping online for jewellery, look for the details you would expect from a reputable jeweller, for example:
When buying anything online, the only information you can go on is what you can see of the product - i.e. the image and what you can read about it - i.e. the product description. Jewellery sites offering little or no description should be avoided, as you don’t really know what you are buying. Opt for sites that give you the vital information you need such as the precious metals and stones used in each piece and sizes and colours where applicable.
When shopping online, it is often the small details that make the difference between one retailer and the next. When buying something special such as jewellery, it makes sense to check out the little extras offered by online retailers. For example, do they have a returns policy, do they offer your preferred payment method and do they offer gifting options if you are buying jewellery as a present?
Allen Brown Jewellery is an online jewellery retailer, with a physical store in Staffordshire. The team, led by jewellery designer and maker Allen Brown, specialise in handcrafting bespoke jewellery to suit a range of budgets and styles. To shop online for jewellery or browse their full range please visit the Allen Brown Jewellery website.
When buying anything online, the only information you can go on is what you can see of the product - i.e. the image and what you can read about it - i.e. the product description. Jewellery sites offering little or no description should be avoided, as you don’t really know what you are buying. Opt for sites that give you the vital information you need such as the precious metals and stones used in each piece and sizes and colours where applicable.
