‘Parinaz’- meaning charming in the Persian language, our upcoming collection features a selection of handcrafted festive styles. Ranging from soft pastels that can be worn during the day to the darker tones ideal for the evenings, this collection is our humble attempt to spark the beginning of the season of celebrations.
Kalamkari art and printing is concentrated primarily in Andhra Pradesh, particularly in Kalahasti and Machilipatnam, and a few other smaller regions of the state. Srikalahasti was the main center of kalamkari art for a very important reason: it received a constant supply of clean river water.
Employing a soothing colour palette, our upcoming ‘Naadirah’ collection encapsulates the precious moments of winter. Tailored in warm winter fabrics such as handloom spun Cotton and flex Cotton, this collection features warm handcrafted Kurtas, Kurtis, Jackets and more. Showcasing smart silhouettes, comfort is of the essence.
The most exciting time of the year is here: celebrations are in order and festivities have come alive. The festive season has a charm about it like no other. Delicious food, get-togethers, dances and dressing-up: happiness knows no bounds. A key feature of this celebratory time is the joy of adorning festive wear. While men…
