Retail Design Trends for 2020

The time when store design and lighting were handled separately is long gone. With the intense competition, brands are trying to capture each and every sense of the consumer. This is where the lighting becomes crucial in the store design. More than 80% of the sensory data that the brain receives is through our eyes and therefore the lighting of a place has a direct impact on the customers’ mood, ultimately impacting their purchase behaviour. The dynamicity of lighting has the capability to attract customers and also to influence their behaviour when they are in the store such as the time they are spending in the store, most visited areas etc. The power of modern technology like li-fi is far from being used at its maximum potential. It can be a good idea to use a lighting scheme to convey your positivity and authenticity. The flexibility of the lighting system, dimming ratio, spatial light modulation all of these assist in enhancing the variability of products displayed during different times of the day.

Sustainability and green concept is relatively a new concept in retail designing. But with the increased attention on sustainability across the globe, many retailers in different industries are adapting to the green concept. Not only has this proven to attract more customers, make a positive impact to society, but also reduce the costs of the retailers as well. Use of bioplastics is slowly becoming common in design nowadays. Reused materials and materials with low impact on the environment are upcoming trends. Sustainable design takes in special consideration efficient use of energy, water and other resources.

Planning huge structures anticipating growth can be a little ambitious sometimes. The bigger the structure, higher the associated costs will be. And also the voice of the brand and the personality might get lost in these over complicated retail designs. Because of this, the demand for simple, minimalistic designs has increased drastically over the past couple of years. These designs allow the retailers to showcase and celebrate the individual elements of the retail space. However, simple doesn’t mean boring or empty, but using less elements in a more productive way by analysing your target audience and making your products stand out.

Space is one of the key elements when it comes to retail designing. It is important that the location of your retail is intriguing. Gone are the days when retailers loved to be standalone like sore thumbs. In today’s culture retailers would prefer to be in a space which is more vibrant and exciting and still be able to be distinct enough to be noticeable. Retailers acknowledge the fact that the customers get attracted to the positive ambience of the place and vice versa. Today retailers use store space, not only to showcase their products, but to communicate their brand personality as well. Space can be used to express a variety of emotions that are related to the brand such as cleanliness, calmness, openness, spirituality etc.

There are hundreds of stores offering the same products at the same price. What is the reason that one store stands out and others don’t? It is the modern twist they incorporate that brings out unique customer experiences. Take a retail interior design company for example, their own store incorporates interior designs based on nature or natural elements. Space provides relaxation to the customers and enables customer’s presence and retention.

We have experienced how the world has changed in the first half of 2020. Retail businesses in countries like Australia and New Zealand that have largely contained pandemic are experimenting on new concepts. These concepts are closely related to culture and demographics. Trying to encourage customers to come out to shop has not been as challenging ever, with economic instability and fear of pandemic. Retailers are working hard to bounce back based on culture, identity, and character.

Reach out to the pioneers in retail designing at Centre-Square for a custom made, unique design that would reach the hearts of your customers by communicating your brand.