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Updated by Jimmy Finch on Oct 13, 2020
Jimmy Finch Jimmy Finch
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Digital marketing tips for small businesses

Best digital marketing tips for beginners or small businesses to lead their game in online marketing.


Optimize your site with SEO

Optimize your site with Search Engine Optimization rules it will help you the most in ranking your site higher.


Create a Google My Business listing

One of the simplest (and free) digital marketing tips we can share is to create a “Google My Business” listing. Google My Business listing is an extremely useful way to provide potential or current customers with essential information about your business.


Research competitors

Competitors' research is strategic research of your competitors and analysis of what better they are doing, what offers they are running, what campaigns they are running etc.

Compare your competitors with your strategies and if needed improve yourself.
To stay successful in the market you should always keep a check on your competitors.


Get website speed fixed.

Optimize your site loading speed for all the users (pc, tablet, and mobile users), its a fact more the site loading speed more will be the bounce rate and it is not good for your website.


Create interesting blog content

Create blogs regularly and make them SEO friendly.


Consider Google Ads for your small business

Investing in an online advertising campaign is a great way to promote your website online. You can do it with Google Ads, an online advertising tool that helps you attract people searching for products or businesses like yours.


Develop email marketing

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.


Social Media presence

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.


Use social media automization tool

Use proper tools to automate your social media profile and keep a track of your followers.
Some of the tools which I would suggest are

Twitter - Followeraudit.
Instagram - Socialbakers
Youtube - social blade


Encourage customers to leave online reviews

One of the best and completely free digital marketing tips? Encourage customers to leave online reviews and moderate your business’s profile on review sites.

Similar to claiming your business listing on Google or another local site, you can claim your business profile on review sites, including Yelp, TrustPilot, and others. You can use signage in your location and links on your website or in your emails to encourage your customers to write reviews of your business.