Sarah Mitchell
Consider how your traditional content can be adapted for a wider variety of formats.
Take key messages from headings and subheadings of your white papers and blog posts to create presentations.
Did you know you can easily convert your presentations into video using Powerpoint?
The highly popular and ubiquitous 'list' blog posts are perfect but mining content for key messages works just as well.
Use a tool like Piktochart to quickly convert the key points of your content into infographics.
If you have a funny bone, try your hand at converting your content into cartoon format.
Long form content like white papers and special reports can be broken into multiple blog posts.
