InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytell
They say that looks aren't everything, but what visually-focused companies such as Pinterest, Instagram, and many others are showing is that now, more than ever, looks play a major role in setting your company apart and driving its success. Welcome to the "beautification of the web."
Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we've naturally been driven to a host of metrics that include attributes of "engagement" and conversations shared online. This, in turn, has fueled the content marketing race - and ultimately, the quest for producing what is most relevant or valuable to a company's current and prospective customers.
As storytelling becomes more and more part of marketing, another trend is coming into focus: Brands are becoming more visual. They're using emerging image-driven networks such as Pinterest and Instagram, and they're making compelling visual updates to venerable platforms such as Facebook, Google+, and LinkedIn.
Why Visual Storytelling Works for B2B Marketing Admit it - you're sick to death of being forced to sit through boring Power Point pitches, given by drab salespeople in stifling conference rooms. The real problem is that it isn't just you that feels this way!
Visual Storytelling Survey Yields Startling Results Yesterday Corporate Visions announced the results of its fourth quarter industry survey on visual storytelling, which was taken by more than 300 business-to-business (B2B) salespeople and marketers around the globe.
Editor's note: An extended version of this post appears at SociallySorted.com.au. There's a shift happening in the way we communicate online. In a lot of ways, the focus has moved from written social media to visual social media. What does this mean?
Social media and mobile devices are driving new trends in content that focus increasingly on eye catching visuals, brevity, and entertainment value. With so many publishers and brands vying for online users' limited viewing time, B2B marketers now face the challenge of embracing these trends to remain relevant, grab attention,...
Social media strategies are constantly evolving in marketing teams across all industries. When it comes to b2b social media marketing, there are a number of changes that are driving the evolution of such strategies. This change stems from a world becoming mobile, social, content-heavy and multi-screen dimensional, in addition to b2b marketing intersecting with b2c marketing.
Visual content is an important part of creating engagement across social channels. It stands out from all the text promotion companies typically do, helps tell a story, and gives event attendees all the information they need in a short amount of time.
Ann Handley of MarketingProfs, Nick Westergaard of Brand Driven Digital, and Mike Hayes of Ben and Jerry's share their thoughts and tips for joining social medi
