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A question that often raises debate in a digital marketing team is whether they should bid on their brand terms. PPC marketers often want to bid on their brand terms because this traffic performs so well. It therefore makes their performance reports look nice. While other marketing members may argue that a sale from a brand search would have happened anyway regardless of whether a PPC ad was present or not. Consider what organic and paid listings are appearing on a search for your own branded terms to determine whether you should be bidding on your brand terms or not.

COVID-19 has had a strong blow on the economies of most of the countries. The lockdown situation and temporary closures of businesses had a strong impact on Google paid Ads. The campaign performances of small and big businesses have had to go through changes due to the pandemic. Considering these and several other industries, the impact of COVID-19 on Google paid ads varied for different industries.

To choose the right keywords for your business website to target, you are going to have to do some keyword research. Keyword research allows you to identify the phrases that your target audience are searching online. It’s more than that though. If you run a small or niche business, you might not have a clue where to start when it comes to SEO and keyword targeting. Hopefully, this article has helped you understand the best strategy for moving forward. Choosing the right keywords for your business is key to a successful content marketing strategy. Use this technique to grow your organic traffic in weeks!

With digital marketing deeply penetrating the business landscape around the globe, there’s no business niche untouched. In recent past years, the event management industry is diving deep and exploring the untouched business opportunities of the online world as well. Connect with us from the contact us section if you wish to know in detail about our digital marketing services or want us to strategize a working plan for your event management business or an event in particular.

Influencer marketing can directly impact SEO. Check out how it can really supercharge your efforts on your SEO. A robust and well-thought-out Influencer program is one of the most effective and economical tools to boost your SEO efforts. So grab the bull by the horns and get to work on supercharging your brand!

Choosing a digital marketing program or institute is not easy. The most important things to consider before choosing the right digital marketing course can help you in making the right choice. A good institute or trainer must be able to inculcate a way of thinking for a digital marketer. He should help you in becoming someone who always keeps an eye on the latest marketing strategies and brings the best solutions for their potential customers.

Customers are your biggest contributors in the world of e-commerce.A complete guide to Conversion Rate Optimization (CRO), Learn tips & strategies in this guide from experts. So you can make small tweaks that will improve your website’s results.

Social media has become an inherent factor in the lives of modern individuals and businesses alike. An experienced social media expert can guide you to uncover unprecedented success and an abundance of benefits by using robust social media marketing. This blog is all about the most common myths associated with social media marketing. Find the difference between the truth and myth related to social media marketing.

Managing an online firm provides a different experience as compared to directing a physical shop. The challenges, obstacles, budget, trends and techniques everything varies. So, you cannot expect a single method to work in all conditions. Discussed below are those methods that can aid you to endorse the products with a limited budget. Nevertheless, you may have to use some additional money to make the process successful.

With the increase in finances and people being more open to new ideas, the event planning industry has flourished beyond expectations in India. The intimate wedding has turned to a grand lavish affair. Working in the digital marketing space for long enough we’ve derived these top 8 social media marketing strategies that work the best for wedding planners to succeed in the online space.

This is very different from the current trends in modern advertising. The contemporary marketers put together and incorporate a good design into a social media marketing campaign early on the marketing process. Better conversions are not far from reality if you are to live by these principles of design. Apply it on your designs and you will notice significant improvements in terms of engagement, presence, and, ultimately, sales.