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Updated by Gargi Sharma on Oct 31, 2020
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Gargi Sharma Gargi Sharma
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COVID-19 Impact on Mobile App Development Projects & Industry

The world economy has drastically decreased due to the deadly pandemic Covid-19. From travel and e-commerce to healthcare and manufacturing, COVID-19 has negatively impacted different businesses around the globe. The mobile app industry, e-payment services, online gaming, and online entertainment have seen a positive impact due to the Coronavirus pandemic.

Mobile App Development Services have thrived and been reinforced more. It has made the scope of mobile app innovation higher in the industry. It's the right time to choose the proper App store optimization (ASO) services and make use of the situation significantly. In this blog, let's check out a few insights into the mobile app ideas and effects that the pandemic has brought to the industry in-depth.

Few Mobile App Insights with COVID-19 Effects

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Increase in Mobile Applications

Increase in Mobile Applications

People have explored the new strategies and ways of keeping them engaged in any activities during the isolation and quarantine times. The world has started accepting the new reality slowly. iOS and Android app developers have used this and have come up with innovative and attractive applications. Individuals and other youngsters have discovered the best way of making money from mobile app use.

In this pandemic, every shopping and payment has been made online, and therefore the number of people who use the mobile app has been recorded high. This has increased mobile app installations. Though there is an increased number of mobile apps, the consumer rate spent on the mobile app has decreased.

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Increase in the usage of Communication Apps

Increase in the usage of Communication Apps

Zoom, Google Meet, and similar communication applications are highly used in this quarantine by the school-goers, college students, and working peoples. They are now the highest gainers as the organization and education industry offered work from home options. The mobile applications have optimized their work automation to provide the best message and video conferencing.

According to Zoom, app users have increased by more than 200 million just in the past two months. Apart from this, the number of skype installations have also been increased to 66%, JoinMe app installations by 45%, and Google Meet app installations by 85%.

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The rise in Gaming Apps

The rise in Gaming Apps

While all countries worldwide are locked, and offices started working remotely, people began spending their free time and working hours at home. Even though school students and college students have online classes, the time of class hours is too low, making them download interesting gaming apps. There is a 40% increase in the gaming app installation within the past two months due to the pandemic situation.

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Higher opportunities gained by small-scale developers

Higher opportunities gained by small-scale developers

The majority of the giant companies have been affected a lot by the deadly pandemic coronavirus. The situation has been used by small and medium application developers and leads to higher opportunities. Many fortunes 500 companies are now connected with small-scale and reliable digital partners. It means smaller companies have bagged large contracts in this situation. The businesses offer easy means of transacting and communicating remotely.

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Bottom Line

Bottom Line

With the emergence of developers' higher opportunities because of the increase in the mobile app installations, the COVID–19 impacts on the mobile app industry have seen mixed results. Though higher giant companies have been hit, hardly the small and medium businesses have benefited a lot from the COVID-19 effects. As a whole, mobile app development services have a significant role in helping people solve the crisis. If you are looking for the best App Store Optimization (ASO) services to improve your business, contact IMG Global Infotech!