As mentioned above, having a good reputation is paramount. This, of course, transcends the business barriers and applies to educational institutes, other vendors and hotels. Resorts like Anantara Mui Ne Resort come with the recognition and brand trust of a luxury chain and is therefore accepted by Vietnamese as a good product. Vietnamese people will do anything as to not lose face in public as their reputation means everything to them. Keep this in mind when doing your dealings and ask around about the reputation of your future business partners or for example, the Mui Ne resort you'd like to stay at.