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Here are the things that we think are most important to your site and its Search Engine ranking!
Written by Enticeable - digital marketing specialists
Source: https://enticeable.io/
Having a Google my Business account means that your business will show up with important information on the Search Engine Results Page. Optimising this includes updating your images, opening hours, contact details, reviews and FAQs, and an optimised listing will do wonders for your SEO.
With the rate of zero-click searches on the rise, being able to give people as much information about your company without the need for even going onto your website is so important, and that's just what Google my Business offers.
Having keywords in your titles, in your descriptions and in your content may seem pretty obvious, but it is still an important factor in your search ranking.
Doing the research into which keywords people are searching for, and which ones you want your business to be associated with, is often overlooked, but will do wonders for your search ranking.
Backlinks are the links to your site from other websites, and contribute hugely to your search ranking. Not only is it important to have a large number of backlinks, but it also helps that they come from a wide variety of domains (websites).
Search engine can also detect when backlinks come from dodgy or spammy websites - and this will negatively affect your rating.
Mobile traffic now accounts for well over half of all your site's visitors, so ensuring it's made with mobile visitors in mind is vital.
Specific things like making links/buttons bigger for your fingers to click, and ensuring that text isn't too small, will help your site be more friendly to mobile visitors, and will also help you to appear further up the search rankings.
Although this may not actually improve your Search ranking in itself, it will ensure you know how your strategy is working so you can improve it and your ranking thereafter.
Using analytics tools can track who interacts with your site, when they interact and how they interact, along with where they came to your site from. Using all of this information to fine-tune and perfect your SEO strategy is paramount. Remember, SEO is a marathon, not a sprint.
At Enticeable, we offer a comprehensive service optimising your digital footprint, which ensures that your brand is built for SEO. As digital marketing specialists, we will offer you the support which you need to flourish.
