Market Lancing
Are you new in Digital Marketing? In this you will learn about the most useful tips for Search Engine Optimization. Don't forget to vote this article !
SEO which stands for Search Engine Optimization is the technique used foe enhancing the rank of website on search engines. Example when a user search any keyword related to your business, your website displayed on first page of Google/Bing at top first position.
But there’s a trick, i.e Google Algorithms which updating day by day.
Below are some of the awesome tips for your SEO campaign:-
Before starting any SEO campaign, just search your website as a user and observe all the features of it. Access your website completely check all the broken links, are all the pages indexed in search engine ? How many pages have been indexed? To check the all website pages by syntax site: yourwebsite.com and then search engine will tell you how many pages have indexed.
Code your blog or site with relevant keywords that you researched. Meta tags are one of the important on-page stuff in SEO. You can see your website meta tags in google snippet like below.
Meta Tags tells what your site is about. There are various extensions available where you can check your website meta tags or you can check by inspect the page via right click.
As content is the king while keywords are the heart of SEO. Without keywords we can’t outline the SEO course campaign. Always go with the low competition keywords with high search count. There are various tools like Keyword planner, Word stream and ubersuggest to research keywords.
There are different heading level tags like h1, h2, h3 and h4. These heading tags are rated on a higher level by search engines. Titles and meta tags are different for each page. Make sure you can implement 1 H1 tag per page.
Search engines like Google don’t know how to search therefore they rely on directories and other business listing for that. Make sure your website is linked to HQ business directories with do follow link plus adding a sitemap is also an advantage for spiders to crawl. Always maintain clean URL’s so that google will index and crawl your website faster. Example abc.com/collections/hello-dude rather than using xyz.com/collections/hello_dude09yghj.
The more quality content you have on your website pages the more it gets indexed easily and faster by search engines. Search engine spiders crawl your website pages and look for relevant HQ content. The higher the quality of content, more it will be benefited in search engines. Make sure your website content is unique.
If a web-page is indexed doesn’t mean it can be show on top of the results on first page. Search engines works on various algorithm according to that they can rank a particular web page. Spiders considers authority links linked to your website. The more relevant guest post inbound links you have , the more authoritative you are. You can check inbound links on search console for your website.
Always attach or add compelling visual graphics like photos, videos or gif images with your text to drive huge traffic. Search engines can’t crawl images and videos, they only crawl the text not even the text on images. So we can use alt text attributes so that search engines can crawl the images and show them on search engines.
Ongoing assessment , tweaks , implementation and changes are good for your website SEO. Test your website with new strategies regularly. Add new or modify keywords as per new algo updates.
There are many technical stuff in SEO like robots.txt, sitemap, .htaccess file, page load speed, compress images etc are some of the terms that you might not good at if you don’t know coding. So in this scenarios we advise you to take the help of experts who are expert in native cloud app development or designing.
