10 Carpet Cleaning Marketing Ideas to Get More Online Leads

Market research shows that the cleaning industry is flourishing despite the recent economic setback, including the carpet cleaning niche. Carpets are an integral part of any household and office premises, and therefore carpet cleaners never go out of business.

The Bureau of Labor Statistics reports that around 2.3 million jobs are created in the cleaning industry every year. Consequently, it’s hardly surprising that hundreds of new carpet cleaning businesses pop-up every year. What is surprising is that more than 80% of these businesses shut down within the first year.

Starting your carpet cleaning business is exciting, but it needs marketing in the right way for sustainable growth. In this article, we present 10 comprehensive carpet cleaning marketing ideas to help you reach your potential clients and grow your business.

They are:

The very first thing you should do when you open a carpet cleaning business is to get certified by a well-known cleaning association. Next, flaunt that certification prominently in your marketing campaigns. If a professional cleaning accreditation body certifies your business, it will look more authentic, professional, and trustworthy to your potential clients and stakeholders. Noteworthy organizations that provide cleaning certifications are IICRC, IJCSA, and ISSA.

A website is a must-have if your business plans to survive as a local carpet cleaning company. However, to shift from surviving to growing, you need to make sure that the website is the best. Your business website should contain relevant information about your business, including the company's ethos, main services, business locations, business timings, and contact details. Moreover, it should also have an attractive and easy-to-use interface so clients can browse it without getting frustrated. A business with an official website is considered to be more credible than others.

Social media platforms are perfect mediums to get more online leads. Advertising on Facebook and Instagram not only bring more likes but also engage businesses with potential consumers to promote the business. Today smartphone is not a luxury; everyone a cellphone because it has become a quintessential part of our lives. People are logged on to their social media accounts almost all the time. Consequently, using social media platforms to advertise your business is the most value-adding marketing technique today.

Online discussion forums such as TruckMount, CleanTalk, or Quora are excellent platforms to increase the visibility of your small business and get the word out. Small businesses can attract potential clients on these forums by establishing their authority.

These forums are excellent for promoting your business. If you are active on the forum, you can recommend yourself, increasing visibility and brand recognizability. If a business has an active online presence, it is more likely to get more online leads. Discussions on these forums also result in considerable band equity.

Online bookings and providing door-to-door services can bring more online leads to your carpet cleaning business. In addition to these, never forget to announce promotions and deals on your official website or social media accounts. It increases the flow of customers towards your business. Do remember that sales promotion techniques are great for increasing short-term sales, but if you want long-term growth, you have to invest in other marketing techniques simultaneously.

Email marketing is not a new concept; it’s an old and tested method that still works today. It is the quickest way to send promotional material to your potential and existing clients. A business can announce promotions or sales and request other stakeholders for investments too. Through automated Email marketing, a carpet cleaning business can reach hundreds of clients, with just a click.

What's the first thing you do when you want to purchase something? You go online and read consumer reviews of that product or service. Hence, a carpet cleaning company, or any small business, should develop a strategy on how to manage online consumer feedback to build the brand reputation they want.

Welcome a review from both happy and dissatisfied customers openheartedly. A satisfied customer spreads a positive word of the mouth for the business. Whereas a negative comment builds credibility and gives you the chance to show your consumers, you are committed to increasing service quality.

A business should have a Google My Business profile to generate online leads. It is the Google listings for local businesses. Google My Business merges with Google Search and Google Maps, so they play a vital role in the promotional strategy for carpet cleaning companies to get more online leads. If your business verifies and edits its current location and other information like timings, it can guide not only customers to find your business but also other businesses that can locate you.

Customer reviews are critical not only to build credibility but also for the growth of any business irrespective of its size. Manage reviews of your customers on various forums and look at what people are saying about you.

Uploading relevant photos and videos, the website, or social media accounts of your business attracts more customers. If a carpet cleaning business wants to reach a larger number of clients and more online leads, it should add photos of their cleaning process, cleaning equipment, material, and even satisfied clients to attract future clients.

The carpet cleaning industry is very lucrative and easy to enter. It is a perfect business opportunity for new and aspiring entrepreneurs. However, without proper marketing, any business will fail in today's competitive marketplace.

Online advertising, if done correctly, can raise your new business to the top in no time. The above-mentioned ten carpet cleaning marketing ideas must have helped you to know how to generate and sustain online leads.

From building the perfect website and using social media platforms to managing online consumer feedback and email marketing, these tips can help you boost your business sales and build an online presence.