List Headline Image
Updated by Arthur Wilson on Mar 01, 2024
 REPORT
Arthur Wilson Arthur Wilson
Owner
11 items   1 followers   0 votes   6 views

10 stats that prove the importance of trade shows

Listly by Arthur Wilson

The importance of face-to-face contact with prospective customers cannot be overlooked for the future, despite how well many businesses have adapted to working online. Here's a look at one sector - trade shows - and just how large and important the industry is.

1

81% of trade show attendees have buying authority.

2

76% of businesses integrate trade shows with other marketing activities.

3

90% of trade show attendees are searching for new products or solutions.

4

The brand perception of brands not showcasing at relevant trade shows falls by 5%.

5

36% of companies planned to increase their trade show budgets.

6

Eyecatching stands and giveaways are the most effective way to attract attendees.

7

Trade shows are the second-largest source of B2B revenue in the US.

8

Germany has the two largest exhibition venues in the world; Messe Hannover and Messe Frankfurt with a combined 811,79...

9

Meeting potential customers, brand awareness and engaging existing customers are the most positive aspects of exhibit...

10

The global B2B trade show market is worth over $34 bn.

11

Infographic

Infographic

Infographic created by Boosters, the UK's leading supplier of promotional products.